Khadims

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OVERVIEW OF INDIAN FOOTWEAR INDUSTRY

Core strength of the Indian footwear industry 2nd largest global producer footwear after China. The ability to cater them with the latest designs, trends Address the season's requirement. Originates from its command on reliable supply of resources ,large installed capacities of production, large human capital, skilled manpower, low cost labor
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Cont.

Footwear is expected to comprise about 60% of the total leather exports by 2011 from over 38% in 2006-07. Indian footwear market is dominated by Men's footwear market that accounts for nearly 58% of the total Indian footwear retail market. share in global leather footwear imports is around 1.4%. a changing consumer preference for casual and younger style due

The

India's

Experiencing
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BRIEF HISTORY OF KHADIMS

Founder- Mr.Satya Prasad Roy Burman turned his small shop at Chitpur,West Bengal into a major brand .Khadims 3rd largest footwear retailer in India in terms of organized footwear retailing.

Provides men, women, kids footwear including slippers and sandals, 5/2/12 school shoes, sport shoes, hawai

Mission & Vision

Mission Ensuring customer delight and stakeholders return by delivering quality product at affordable price through extensive retail network Vision To be in every Indian step
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Business Divisions

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VARIOUS SUB BRANDS

KIDS

- Pro, Pedro, Schooldays

WOMAN-soft

touch

MEN
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-Turk, Pro, Lazard

Go Ahead

PRODUCT
Affordable

price, one stop shop convenience. for every age group, all segments hits the high spots on merchandise, pricing, distribution

footwear

Khadims

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Price
BATA PRICE RANGE DURABILTY DESIGNS QUALITY OF LEATHER WARRANTY PERIOD OTHERS PRODUCTS
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SHREE LEATHERS KHADIMS Rs. 79-799 Medium Medium Rs. 200-2000 Less Higher

Rs 89- 5499 Higher Less Pure 60 days Socks

Not pure leather Pure(Pakka) 90 days Bags,Belts 90 days Bags

Promotion

Advertises heavily in print media, sponsoring events Aggressive advertising , merchandising to ensure high brand recall Relies on key festivals such as Pongal, Bihu, Durga Puja, Diwali, Onam, Eid etc

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Distribution

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Brand Positioning

For the growing middle-class around the unbeatable price value proposition extension to authenticity and affordability exposure across print, outdoor and electronic media

Responsible

Comprehensive Prudent

visibility at major entry and exit points of towns 5/2/12

Consumer Segments
Caters

to urban segment as well as rural population by strategic location of stores in tier 2 and tier 3 towns spectrum of age is targeted market is the middle class

Entire Main S.R.

Barman We offer our customers the same quality that Bata offers at 60% of the prices.

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Competition and Challenges

Competitors:
Main

competitor is Sreeleather.

Small

and local companies are trying to upscale their brand presence. of duplicate products. of moderns technology.

Challenges:
Uprising Deployment
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SWOT ANALYSIS
Strength
Pure leather (pakka leather) product not

harmful for foot

Eco friendly.

Weakness
Poor Durability

Opportunity
Come up with additional features 5/2/12Expansion

of product lines(leather

Achievements
Khadim's Khadim's Khadim's

- Most Purchased Footwear Brand of Bengal during Puja has emerged as the top footwear brand in West Bengal has been ranked as the third most trusted footwear brand in India

won the "Most Admired Footwear Retailer From East 5/2/12

Khadim'shas

Thank You

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