ORGANIZATIONAL CLIMATE

02/12/2010

INDEX
INTRODUCTION OF THE COMPANY ORGANIZATIONAL CLIMATE

ORGANIZATIONAL
PARLE PRODUCTS

STRUCTURE

FUNCTIONS OF VARIOUS DEPARTMENTS COMPETITORS QUALITY BENCHMARKS HUMAN RESOURCES WORK CULTURE TRAINING PRACTICES & BENEFITS CORPORATE SOCIAL RESPONSIBILITY (CSR) SUSTAINABILITY & BRAND EQUITY SWOT ANALYSIS
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GROUP MEMBERS
Rupali Mahadik Omkar Shinde Rachit Laad Sumy Thomas Raaj Matthews Poonam suryawanshi (009) (019) (030) (050) (060) (122)

INTRODUCTION OF THE COMPANY

India's largest manufacturer of biscuits and confectionery for

almost 80 years.

Established in 1929 by manufacturing of sweets and toffees... Makers of the world's largest selling biscuit, Parle-G, and a host

of other very popular brands.

Contd..

Currently, Parle Products has over 33, 00,000 distribution

outlets.

40% share of the total biscuit market. 15% share of the total confectionary market in India.

WHAT IS ORGANIZATIONAL CLIMATE ????

Organizational climate (sometimes known as Corporate Climate) is the process of quantifying the culture of an organization. It is a set of properties of the work

environment, perceived directly or indirectly by the

employees, that is assumed to be a major force in influencing employee behavior.

ORGANIZATIONAL CLIMATE OF PARLE

Parle is a staff organization, a confectionery manufacturing unit that has a modern core values.

It has its certain CSR policies

The modern culture also makes it an organization that possesses certain mix work culture, with a dedicated man force. Innovation is the key factor that has helped PARLE to grow this big and humongous.
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ORGANIZATIONAL STRUCTURE
Organization structure is teamwork of the formal relationship that has been established. The purpose of the structure is to assist in regulating and directing the efforts of an

organization so that they are co-ordinate and consistent with

organization.

ORGANIZATIONAL STRUCTURE OF PARLE :

MD

GM

Production Manager

Engineer Manager

Printing Manager

Deputy Manager

HR Manager

Finance Manager

Shift Incharge

Shift Engineer

Supervisor

Senior Executive

Senior Executive

Superviso r

Worker

Worker

Executive

worker

Admin

IT Manager

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PARLE PRODUCTS
Parle-G Magix. Parle-G Milk Shakti.

Krackjack. Marie Choice. Fun Centre. Melody. Mango Bite. Rol-a-Cola. Orange.

Monaco. Hide & Seek. Monaco Bites. Poppins. Kismi Bar. Toffees. CandyChox.

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FUNCTIONS OF VARIOUS DEPARTMENTS

General Administration. I.T. Department. Accounts Department. Purchase Department.

HRD.
PQS Department (Parle Quality System)
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SALES TURNOVER
MARKET SEGMENT It has 70% market share in India. Parle had sales of Rs 3,500 crore (Rs 35 billion) in2009-10. It also is popular across the world and is starting to sell in Western Europe and USA. POSITION IN THE MARKET As we know that Parle is no.1 seller of biscuits. Out of total share of market, Parles share is:
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COMPETITORS
Britania
Parle gold Sunfeast

Horlicks
Marico

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PROFIT
Total Profit : ` 5000 Cr.

It draws 80% of its total profit from Biscuit Segment.

It has emerged as the clear market leader, with a

difference of almost `1,000 crore to competitors.

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QUALITY BENCHMARKS
Hygiene is the first priority.

Every batch of biscuits, confectioneries & snacks are

checked by expert staff.

Care is taken at every step to ensure the best product of

long-lasting freshness.
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QUALITY POLICY

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HUMAN RESOURCES
Salaries paid to the employees vary from

designation to designation.

Overall salary paid vary from 43 lacs to 48 lacs.

It has approximately 500 odd employees in Mumbai.

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WORK CULTURE
Open work culture
Discussion forums and training . Group lunches and outstation team-building exercises.

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TRAINING PRACTICES & BENEFITS

Majorly OJT is practiced.
Induction and training is given to new

employees.

Expert training sessions.

Extra Perquisites, incentives, outdoor trips etc.

Employee of the Month in the production area is

practiced.

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CORPORATE SOCIAL RESPONSIBILITY (CSR)

CSR is cornerstone of success right from inception in this

company.

Mission statement To help enrich the quality of life of the community and preserve ecological balance and heritage through a strong environment conscience.

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SUSTAINABILITY & BRAND EQUITY

Automation is the key factor to a brilliant brand equity

and a great sustainability in this organisation.

Customer Loyalty is achieved through Brand Equity in

this organization.

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STRENGTHS

WEAKNESS Breakage of biscuits while delivering to retailers. Dependent on its flagship brand, Parle G. Poor packaging in family pack of glucose biscuits.

Low price as compared to competitors.

Largest distribution system. Offers variety of products under its brand. Different sizes of packets are available.

SWOT
OPPORTUNITY Rising demand for innovative packaging in packaged foods. Improving supply system for established brands. Huge scope for some Parle products in medical shops

THREAT Increase in sale of cheap local bakery products. Emerging substitutes like wafers, snacks and toast.
23 Margin war among the major brands.

BIBILOGRAPHY
www.parle.com
www.indiatimes.org www.offpaper.com www.parleagro.com

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Thank you

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