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Presented By Paras Shahab Sadia Abdul Razak Presented To Sir Afaq Ali Khan

Some Facts About Telecommunication Industry

The cellular penetration in in Pakistan is 65.86%.
Total cellular subscribers are 108.89 million. Total cell sites in the country are 31,303.
Ref: PTA (2011)
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Company History

Mobilink started operations in 1994 as the first GSM (Global System for mobile communication) cellular Mobile service in Pakistan by MOTOROLA Inc., Later it was sold to Orascom, an Egypt-based multinational company. The first cellular service provider to operate on a 100% digital GSM technology in Pakistan

Mobilink is the largest cellular service provider in Pakistan.

Mobilink Vision

To be the leading Telecommunication Services Provider in Pakistan by Offering innovative Communication solutions for our Customers.

Mobilinks Mission

To be unmatchable mobile system of communications in Pakistan this provides the best value to its customers, employees, business partners and shareholders.

Mobilinks Values
Commitment to Total Customer Satisfaction:
Customers are at the heart of our success, placing their trust and confidence in us. In return, we endeavor to anticipate customer needs and deliver service, quality, and value beyond expectations.

Passion for Business Excellence:

Mobilink strives for excellence in all that it does. We aspire to the highest standards and raise the bar for ourselves everyday. Our commitment to delivering world-class quality translates into unmatched service and value for our customers and our stakeholders. At Mobilink, we take pride in practicing the highest ethical standards in an open and honest environment by honoring our commitments. We accept responsibility for our actions, and treat everyone fairly, with trust and respect.

Trust & Integrity:

Respect for People:

Our relationships drive our business. We respect and hold all our stakeholders in high esteem. We staunchly believe in teamwork, empowerment, and honor.

Responsible Corporate Citizen:

As the market leader, we recognize and fulfill our responsibility towards our country and the community we operate in. We contribute to worthy causes and are dedicated to the development and progress of society through our business and social activities. 8

Network Coverage

Years of Business Cities and towns Investment Switches Cell Sites Switch Types Radio Base Stations Intelligent Networks Microwave Equipment Operating Frequency

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USD 3.3 Billion+ 66 8,000 Nokia-Siemens, Alcatel, Huawei Motorola and Alcatel Siemens NEC and Alcatel 900/1800 MHz

ORGANIZATION STRUCTURE

Total Strength of Employees:

over all : Top Managers Middle Managers Line Managers

(Total 4500) 75 750 3675

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Orascom - A Multinational Company

ORASCOM

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Orascom and Mobilink GSM

ORASCOM

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PRODUCTS AND SERVICES

Mobilink Indigo Mobilink Jazz Mobilink PCO Mobilink Black Berry

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Two Main Brands

Mobilinks postpaid brand for its customers.

Mobilinks prepaid brand for its customer

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Some Services-Business Solutions

Mobisafe:
Through Mobisafe, users can now copy the contacts from their phones phonebook to Mobilink Server Mobilink Connect Card: Connectivity for laptop devices. Fax Mail: Send and receive faxes through cell phone.

PIA Reservation: This service allows the customers to know about PIA reservations and schedule timings.
Rewards Cards: Talk More. Earn More. Stock Watch: Get Updates from LSE & KSE.
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Services-On Call and Data

Call Forwarding:
Forward incoming calls to other number. Missed Call Alert (MCA): SMS Notification of miss calls. Voice Mail: Caller can leave a voice message. GPRS/EDGE: Internet Browsing, Emails, Messengers etc Streaming Services: Watch streaming content such as Live TV & Radio Broadcast. Call Conference: Communicate with multiple users at the same time.
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Competitors

Internal Competitors:

External Competitors:

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Market Share
Market Share Jan 2008

Source : www.pta.gov.pk
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Market Share In 2010

Mobilink has registered 8.7% growth in revenues at PKR 94.3 billion in 2010 as compared to PKR 86.8 billion in 2009. With a fund of Rs 236 million, Mobilink is leading one of the largest initiatives from the private sector with the support of OTH, Egypts largest foreign investor in Pakistan. Mobilink share in 2010 was 31% with 31.5 m subscribers.
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Competetive Advantage

Only BlackBerry from Mobilink Indigo offers you the competitive advantage of instant connectivity, on the go. Simply pay in smart installments with Citibank Smart Installment Plan (SIP). At 0%* Service Fee on Citibank Smart Installment Plan Exclusively for Citibank Card members. Mobilink has invested heavily in infrastructure , technology, human resources and customer services. It is further investing in Pakistan to develop its infrastructure. Therefore it has competitive advantage of making huge investments . Pioneer in GSM technology in Pakistan. Large no. of corporate customers use Mobilink post paid connection Indigo.

Over 10,000 Cities. More Network Coverage for its Customers.

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Achievements
ISO 9002 Quality Management System Certification for Billing, Engineering Departments and CS Contact Center. Implementation of a full Intelligent Network (IN) platform from Siemens for the Prepaid platform. Largest Call Center in Pakistan, which is there to assist the customers 24 hours. Bilateral roaming in over 140 countries around the world. First mobile operator in Pakistan to offer extensive GPRS Roaming and BlackBerry Roaming services. MOBILINK GSM's Short Message Service Center allows Vehicle Tracking and Fleet Management services that are being provided by Trakker (Pvt.) Ltd.,

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Management

President and CEO Rashid Khan

Chief Strategy Officer Tariq Rashid

Vice President Sales & Distribution Bilal Munir Sheikh Vice President Customer Care Irfan Akram
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Mobilink Jazz
Infectious, loveable and welcoming, it is impossible to resist the joyous celebration that personifies Jazz. Providing a bouquet of benefits in the form of fun services, attractive call rates and network reliability, Jazz liberates you from the shackles of silence so that you can better express yourself. 23

Jazz Packages
Such Jazba Jazz Budget Jazz Easy Jazz Ladies First Jazz One

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Famous Jazz Features Jazz apni call Jazz advance Jazz life time connection Jazz share Jazz juke box Jazz recharge

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Jazz Latest Promotions Jazz Canada offer Jazz new sim offer( 1000 free minutes and sms) Jazz Karachi offer( free calls from mobilink to mobilink 6 a.m to 6 p.m)

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Jazz Services Utility bills payment International roaming in 140 countries some of them are: U.S.A Jordan Saudi Arabia France Oman kuwait

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Russia Belgium Sri Lanka Malaysia Switzerland Turkey

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STRENGHTS
Considered very strong and reliable. Captured most of the potential customers and still growing. It has still covered 10,000+ cities. First operator to introduce IR in Pakistan. Human resources are considered as greatest assets. Very strong brand image. Largest call centre in Pakistan.
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WEAKNESSES
Expensive telecom company both in call rates and sms. Engineering department of mobilink is not that well competent. Customer retention side is weak.

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OPPORTUNITIES

Telecommunication has become need of people all around the world. Can expand its network in uncovered areas. Services in future can be Telephone Wireless Calling Cards
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 3G Technology- which accelerates data transfer rate.

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THREATS

Employee retention is also issue Loss of loyal customer as they are moving to less expensive packages.

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Some important terms

SIM: subscriber identity module GSM-Global System for Mobile Communications, one of the leading digital cellular systems. GSM uses narrowband which allows eight simultaneous calls on the same radio frequency. GPRS-General Packet Radio Service, a standard for wireless communications which runs at speeds up to 115 kilobits per second, compared with current GSM (Global System for Mobile Communications) systems' 9.6 kilobits. Bandwidth-The amount of data that can be transmitted in a fixed amount of time. For digital devices, the bandwidth is usually expressed in bits per second(bps) or bytes per second. Switches-in networks, a device that filters and forwards packets between LAN segments packet- a piece of message. Tariffs-A tariff may be either tax on imports or exports (trade tariff), or a list or schedule of prices for such things as rail service, bus routes, and electrical usage (electrical tariff, etc.).
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Optical cable development: It uses fibre optic technology used nowadays for transmission of data in analog and digital form.

Intelligent network: computer networking provides more

intelligence and security during receiving and transmitting data through wires.

Radio base stations: Base stations provide more strength during

for transmitting and receiving data over a wide area.

Microwave and Operating E quipment: These are used in

generating and operating mobile signals over a large range of frequency.

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Recommendations
They should reconsider their rates. Step for customer retention. As they have reached to maturity they can launch exciting packages/ promotions to attract new customers. Mobilink can further improve its core competencies like staff, technology and superior marketing.
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 As mobilink is providing the largest coverage so quality is little bit affected therefore steps should be taken to resolve this issue.

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