Professional Documents
Culture Documents
AIRASIA
VISION To be the largest low-cost airline in Asia and serving 3 billion people who are currently undeserved with poor connectivity and high fares. MISSION To be the best company to work for whereby employees are treated as part of a big family Create a globally recognized ASEAN brand To attain the lowest cost so that everyone can fly with AirAsia Maintain the highest quality product, embracing technology to reduce cost and enhance service levels
1st international flight Phuket, Bangkok 1st airline for SMS booking
BACKGROUND
1st flight to China ManUtd Sponsorship 3years Official airline of AT&T Williams AirAsia X Virgin Group takes 20% AirAsia X AirAsia X to Gold Coast EPL Referees Sponsorship Daily flights to London Flights to Tianjin & Taipei No admin fee Sponsor Oakland Raiders Official airline of ABL
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Go ticketless Move from Subang to KLIA Thai AA & Indonesia AA 1st flight Jakarta, Bandung, Medan 1st Airbus A320
Aiding Haiti India Chennai, Bangalore, Hyderabad, Mumbai, New Delhi 1st FlatBed Acquisition 30% VietJet
AirAsia KL-Singapore AirAsia X 1st new Airbus A330 On-time Guarantee AirAsia X Hangzhou, Guangzhou, Perth & Melbourne 100% Airbus Fleet London Open for Sale No to Fuel Surcharge
AirAsia vs Competitors
Operating Statistics Revenue Passenger Carried Revenue Passenger Miles (RPMs) Available Seats Miles (ASMs) Load Factors (%) Average Aircraft Stage Lengths (miles) Trips Flown Southwest Asia 22,879,097 20,673, 082 25,557,692 80.9 653 287,200 AirAsia 6,478,552 4,739,810 6,003,056 78.3 735 46,382 Norwegian 1,027,125 1,211,672 85 Vueling 651,195 876,131 74.3 -
Awards
Founding
1964 was born on Apr 30 1976 entering Epsom College at 12 1987 - graduated from London School of Economics (B.Acc) 1987-89 Financial Controller in Virgin Record 1991 ACCA Associate Member 1992 Managing Director at Warner Music Malaysia 1996 ACCA Fellow Members 93-2001 Southeast VP Warner Music Group
2001 left Warner Music Group Sept 2011 decided to buy AirAsia with USD14million for USD1, including 2 Boeing
2009
2004 2003
Strategy
Leadership
Tony Fernandes: provides support, encourage, helps &
coaching employees practicing flat management & open floor workplace stress innovation & openness attitude provide HR development program flexible corporate culture clear & two-ways communication role-model for AirAsia Allstars
2008
War of Words Singapores Tiger Airways sceptical over foreigner sharing his view creating Thai Tiger Airways is wrong decision
Issue: No facilities for Disabled Person Problem-solving: purchase 2 ambulifts equip aisle chair in current fleet affix handle bars in aircraft toilet
2007
2010
Conflict with Gov. Malaysia move operation to KKIA refused to increase ticket price, limited facilities, reduce numbers of routes
2011
The Future
Fact: the analysts mentioned that the airline industry had witnessed with a number of cases where airlines started off well but later experienced a downturn
SURVIVE?
Q&A Session
THANKS FOR YOUR ATTENTION