Professional Documents
Culture Documents
Presentation Overview
Introduction Internal Environment External Environment
PESTLE Analysis SWOT Analysis
Marketing Strategies
Market Analysis Competitor Analysis Operational Plan Human Resource Plan Financial Statements Risk and Contingencies Conclusion
INTRODUCTION
Hot & Roll franchise and Hot&Roll trademark is owned
Food products
Suitable for those who are always on the go. Main concept food stall First food stall in Leisure Mall in Cheras in April
2003.
23 outlets throughout Malaysia, in train stations,
people are; especially in people-centric places like office buildings, industrial areas and places of
with delicious wholesome food and treats that can be enjoyed in Malaysia and worldwide
INTERNAL ENVIRONMENTS
Inbound logistics : Frozen items(forth night) ,
fresh groceries (twice weekly), groceries (twice a month) paid monthly, inventory check by supervisor every fortnight. Operations: 4 staffs ( one cook, one cashier and 2 Helpers) Outbound logistics: Wraps personally delivered, 5 minutes to prepare. Marketing and sales: introduced in IPTA and IPTS Service: Staff training to standardized operations Resources : Kawan Food Berhad, HALAL approved by JAKIM MALAYSIA and AHFS, Ladys Choice Mayonnaise, ISO22000.2005 certified.
EXTERNAL ENVIRONMENTS
PESTLE Analysis
Political - food safety has a high quality Economic - propensity to face lack in poverty Social - HALAL foods, buying behavior Technological - uses specialized ovens Legal - appropriate information, Muslim
EXTERNAL ENVIRONMENTS
SWOT Analysis
Strengths - high degree of flexibility &
high degree of visibility Weaknesses - items provided Opportunity - private universities and colleges area Threats - poor advertising method
MARKETING STRATEGIES
Product
Current line or products is inclusive of 17 different flavors/types. Introduction of HOT value combo , a choice of wrap with a drink eg flavoured drink/tea/coffe. Its called HOT Break Lunch/Tea suiting the timing of the day, and HOT BREAK caters to busy students and lecturers during their class break where it represents the On-the-go concept of HOT & ROLL.
Product Examples
Paratha Wrap Savoury Paratha
Chicken & Cheese Chicken Floss BBQ Chicken Satay Chicken Curry Chicken Black Pepper Beef Bolognese Beef Pizza Tuna Salad Double Cheese N Onion
Sweet Paratha
Strawberry Apple Cinnamon Banana Chocolate Choconut Kaya N Cheese Crunchy Peanut Ice Cream
Chicken & Cheese Chicken Floss BBQ Chicken Satay Chicken Curry Chicken Black Pepper Beef Bolognese Beef Pizza Tuna Salad Double Cheese N Onion
Place
start from RM 2.90 to RM 5.90 for ala carte, HOT combo from RM4.90.
MARKET ANALYSIS
Market Segmentation and Positioning - University and College students lecturers in
Malaysia. Age from 16 to 55 years old on the go eaters that suits during class breaks - Medium to low income (very affordable food) - Malaysian fusion savory meals for international student attraction Market penetration - from all shopping mall visitors (all consumers) to Students and Lecturer market Market needs - students and lecturers have less time between classes to enjoy a wholesome meals, and mostly
COMPETITOR ANALYSIS
Company Clean Value FINGERFOOD Simple Fresh Cool Malaysian Healthy Tasty & On-The-Go Fusion Taste Fresh Desert
Hot&Roll Yes
McDonald' Yes s KFC Yes
Yes
Yes
Yes
No
Yes
No
Yes
No
Yes
No
No
No
Yes No
No
No
Roti Boy
JCo Donuts
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes No No
Yes Yes No
Yes
No
Yes
Yes
Nelsons
Yes
Yes
Yes
Yes
Yes No No
No
Yes
OPERATIONAL PLAN
Operation Item
Location
Description
Private and Public University cafeterias, located at Klang Valley. Starting from Monash University and Sunway University. Hot&Rolls main concept Food-stall concept, later can be expanded into food kiosk. The franchisee is offered to choose from 2 franchisee packages. The packages include all the necessary equipments that are needed for operation. 1st franchisee package RM 43.000 2nd franchisee package RM 96.400
Equipment
Operation Item
Supplier
Legal Certification
Description Kawan Foods Bhd frozen paratha Chicken ham and beef pepperoni are certified by JAKIM Malaysia. Kawan foods offer us quality, cheap, halal raw materials. Frozen parathas and will be supplied every other day and groceries will be supplied twice weekly. Hot&Roll is registered trademark. Franchisor status Member of Malaysian Franchisee Association Halal product approval certificate
Operation Item
Inventory and Quality Control
Description
Main raw material is frozen food, hence has low inventory cost and small amount of wastage. All Hot&Rolls kiosks follow its own standard. In each shift there is a person who is in charge of quality of the products including raw material and finished product.
Complete franchisee application form Hot&Roll will evaluate the application Preliminary discussion by board of directors Contract signing Decide on location Full training given to the franchisee Renovation of food-stall Raw materials ordered New Hot&Roll food kiosk is ready for
FINANCIAL STATEMENT
Start-up Fund
Start-up Fund Start-up Expenses to fund RM36,500
RM45000
RM80,000
RM40,000
Year 1
RM0
Year 2
RM97,500
Year 3
RM216,30 0
Income Statement
Year 1
Year 2
Year 3
RM731,90 0 RM128,90 0 RM386,70 0 RM144,50 0 RM500 RM241,70 0
RM147,250 RM165,72 5
Break-Even Analysis Monthly Units Break-even Monthly Revenues Break-even Assumptions: Average Per-Unit Revenue Average Per Unit Cost Estimated Monthly Fixed Cost RM4.0 RM1.0 RM8500 2834 RM11,336
working safety and conditions as well as cash flow discrepancies. These risks are mostly absorbed by the Franchiser.
The contingency plan includes measures taken to
prevent failure in the business. This could be the need for extra equipments or additional staff training.
The contingency costs are unforeseen and cannot
CONCLUSION
Hot&Roll is a food franchise that offers affordable and
offers you:
- Minimum investment Risk - Assured return on Investment - Long term investment plan - Provision for expanding financial returns
Q&A