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Industry - Retail
Retail, one of the hot sector in India. Growth rate of retail industry is 13.3% The market share of the organized players is 12%. Because rest 88% are by unorganized players ,like small super markets. There are more than 12million retails running all over India.
Big Bazaar
Type Founded Headquarters Industry Promoter Parent India Ltd. Punch line : : : : : :
:
They were in need of the Satisfaction level of the customers in the particular promotion scheme. And the overall awareness the customer have and the availing strength of customers.
Objective
To
analyze the satisfaction level of customers in THE GREAT INDIAN SHOPPING FESTIVAL. To analyze i) How much percentage of customers are aware of the all the promotion schemes given by Big Bazaar. ii) How much of them have availed those promotions.
Research Methodology
Research
Research Design
Descriptive research design. To describe characteristics of a population or a phenomenon. To determine the answers to who, what, when, where and how questions. To analyze the segment and target markets. To analyze the characteristics of the customers.
Research Method
Survey method. To collect Primary data through survey. The survey method is a research technique in which information is gathered from a sample of people using a questionnaire.
Sampling Method
Non-probability sampling- Convenience sampling Sample size 150. Sampling Unit- Respondents. - A respondent is any individual or company from or about whom data is collected or is approached for interview
Analysis
F R E Q U E N T C U S T O M E R S
No
Total
16
150
10.7
100.0
100.0
% Of Customers
11%
89%
YES NO
How Frequent..?
Once in a week 5% 19% once in 3months 30% once in fortnight rarely ( more than 3 months) 7% 29% once in a month
1 2 3 4 5 6 7 8
8% 17%
9% 36% very much satisfied satisfied neutral dissatisfied very much dissatisfied
30%
FINDINGS
On an average 88% are frequent shoppers of Big Bazaar. Among them maximum of the customers shop in Big Bazaar once in a week and once in a months. At the maximum the customers are only aware of Price challenge and Exchange Mela.
Continued..
As said above the Price Challenge (72%), Wednesday Bazaar (60%) and the Exchange Mela plays the major role among the Customers when comparing with other promotional schemes. 66% of customers are Satisfied with The Great Indian Shopping Festival.
SUGGESTIONS
If Big Bazaar uses a separate activity to make its customers aware of their promotional schemes, then that would surely increase the satisfaction level of customers. When the satisfaction level increases which inturn will automatically increase the sales.
CONCLUSION
Big Bazaar has the maximum of 88% of frequent shoppers. And most of the customers are aware of the promotions but the strength of availing the schemes are only less comparing to the awareness. Most of the customers, about 66% that is more than half the percentage are satisfied by the Great Indian Shopping Festival conducted during the April to May
Thank You