Organized by: Tahir Mumtaz Ch.

Raheel Rauf Mirza Kamran Ahmed Abdul Basit

Table Of Contents

Company Description Executive Summary Company Missions And Goals Core Competencies BCG Matrix SWOT Analysis Target Market Marketing Mix Income Statement Monitoring Conclusion

Compays Name:

EMMAN ENTERPRISES
Product Name:

Card Holders

Sample of our Product

Executive Summary
Emman Enterprises is newly established manufacturing company of

leather products situated in I-10 Markaz Islamabad. Currently we only offer Leather card holder in different creative designs and colours. Company is established with the help of four partners. The quality and price is competitive because we purchase raw material in bulk. We will manage all costs in accordance with the range of the price that we plan to offer. Our team work shows that the target market should be Business community, Teachers, Business students. Company will provide products through extensive and exclusive channels. Image in the market for Emman enterprises will be maintained for quality and cheaper products.

MISSION STATEMENT

We build great brands and become the leading merchant by offering quality and cheaper leather products.

Goals To capture the existing market Provide quality and cheaper leather products Giving customers high level of satisfaction and create relationship Develop 5 new products in 24 months

VISION STATEMENT
To become a leading company in worldwide by

providing export quality leather products

Core Competencies
Maintain relationship among consumers who purchase product by

providing offers. Special discount for Business students Customization and product Sampling We tailor produce our leather product as per the specifications provided by our clients. Our designers and production experts have the talent to develop products in clients desired specifications, which may include following: Color Combination Size Shape Color fastness

BCG MATRIX

At this stage our company lies in Question Mark, because it is just being introduced to our target market and will take time to move to other levels. In this level we have potential to move to other levels but it requires more funds for growth and development. So we have to maintain our quality and dont charge quality cost to our customers.

SWOT ANALYSIS

Strengths:

Cost advantage Loyal workers Strong relationship with Retailers and suppliers Quality

Weaknesses:
Lack of technology Lack of capital Market Repo Operate on small scale

Opportunities:
Enter new markets Acquire new technology

Other leather products

Threats:
Tough competition

Political instability
The big brand names:

i-e leather point, ZAH & co.

Target Market
The target market for Emman Enterprises is active customers like Businesses class, Professors and business students. We are capturing the market of Islamabad because being as a capital of Pakistan the business community and public and government offices are in majority. The target market for Emman Enterprises is divided into 4 segments which are based on:

Geographic Factor:
Country

City
Population

Pakistan Islamabad 584,174 (2010 2nd DEC)

Psychographic Factor:
Occupation

Business class

Demographic Factor: Age Income Gender

No Limits No Concern Male & Female

Behavioral Factor: No Concern

Marketing Mix
Product:
Material Quality Customization

Price:
Price setting attitude Estimated market demand

 Place:
Our Retailers:

Stationary shops

Gift shops
Malls Local vendors

 Promotion
Key Factors that will be Enhanced in Promotion:

Unique designer card holders

Affordable prices.
Convenient locations. Care for our customers.

INCOME STATEMENT
Of Three Months
Particulars Sales Less : Expenses Gross Profit: Tax (30%) NET PROFIT 100,000 75,000 25,000 (7,500) 17,500 (Rs.)