Professional Documents
Culture Documents
Represented by Jayati Maiti Yogesh Sangle Sandeep kaur Srikant Chetttier Sujith Mohanan Swapnil Potphode Constance Rodrigues
Introduction
Two wheelers generally consists of three segments Mopeds, Motorcycles and Scooters. Two wheelers have played a pivotal role in the rising growth of the Indian automobile industry
History
Indian two wheeler market stands 2nd largest in the world. Continuously growing at an alarming rate of 25%. Indian two wheelers started in the 1950 s and gave a spectacular growth. It stands next to China and Japan in terms of wheelers produced and domestic sales figures.
Tenth largest in the world with an annual production of approximately 2 million units
Automobile
Two Wheeler
Three wheeler
Passenger vehicle
Commercial vehicle
Overview of companies
Hero Honda motors ltd is the world largest manufacturer of two wheelers based in india. The company is a joint venture between India hero group and Honda motors group that began in 1984. Today every second motor cycle sold in the country is a hero honda bike. It is manufactured globally but the two of this are based at gurgaon and dharuhera which are located in haryana and the latest manufacturing plant is based in the hill state of Uttarakhand.
Bajaj Auto is a major indian vehicle manufacturer started by Rajastani merchant. The company is headed by Rahul Bajaj (Chairman),Rajiv Bajaj (MD). It is based at pune,maharashtra with plants in chakan(Pune),waluj(Aurang abad) and Pantnagar(Uttaranchal). It came into exitence in 1945 as Bachraj trading corporation pvt ltd.
TVS motor is the 3rd largest two wheeler manufacturer in india and one among the top ten in the world. The company has 4 plants located at Hosur and Mysore in south india and at Himachal pradesh in north india and 1 at Indonesia. It was founded in 1978. A technical collaboration with the Japanese auto giant resulted in the jointventure Ind Suzuki Limited in 1982 between Sundaram Clayton Ltd and Suzuki Motor Corporation.
Bajaj, 19.57
Distinctly Ahead
Group of Companies
Bajaj Auto is the flagship of the Bajaj group of companies. The group comprises of 34 companies and was founded in the year 1926. These are few of the companies in the group Bajaj Auto Ltd. Bajaj Holdings & Investment Ltd. Bajaj Finserv Ltd. Bajaj Allianz General Insurance Bajaj Allianz Life Insurance Co. Ltd Bajaj Financial Solutions Ltd. Bajaj Auto Finance Ltd. Bajaj Allianz Financial Distributors Ltd. Bajaj Auto Holdings Ltd.
Pulsar DTS-i boomed in the market in 2001.Its150cc, 180cc, 200cc, 220cc have done wonders in their market segment. 90% of the manufacturing components are from vendors while some spare parts are manufactured by Bajaj Auto itself. Excellent infrastructure and various leisure facilities are available for the employees.
Key suppliers
Bajaj auto has approximately 198 suppliers for their raw materials. Some of the key suppliers are :JBM- Frames MRF & Dunlop - tires
Dealers:
Bajaj has total of approx 498 dealers 1500authorized service stations and 1400 rural outlets
Inventory policyBajaj auto maintains seven days inventory. All the Mediators are connected with each other through IT linkage to know exact status of delivery of goods.
Distribution network
Due to extensive distance from manufacturing plant from West Bengal to north-east India, there exist a depot in Khadakpur with capacity of housing 800 vehicles.
Distribution network
Siliguri Malda Chakkan Waluj Pantnagar Dehranpur Kolkata Badhamann Khadakpur Durgapur Bankura Asansol
BCG Matrix
Stars Pulsar 150cc & 180 cc
Question
Dogs Xcd 125cc, Platina, Pulsar 200 cc, Avenger & Kristal
Features
Engine Power Torque Transmission Suspension Brakes Tires Wheelbase Weight Fuel capacity 135/150/180/220 cc Air-cooled, oil Cooled, four- stroke cycle,2-4valve,SOHC, single piston, kick start / electric start 21.04 hp (15.69 kW) @ 8,500 rpm (220 cc version) 19.16 Nm (14.13 lbft) @ 6,500 rpm 5-Gear Front: Telescopic fork, 135 mm travel Rear: Nitrox gas assisted shock Absorbers, 90-115 mm travel. Front: 240/260 mm (disc) Rear: 130/230 mm (Drum/Disc) 17" tube/tubeless 1320-1345 mm 120-149 kg (dry) 122-152 kg (wet) 8-15 lt.
4P s of Bajaj Pulsar
Targeted at the Youth segment The Bajaj Pulsar has been designed and styled as a mean masculine robust machine. Sporty Looks Supreme Performance Riding Comfort. More than a million units of Pulsar were sold by November 2005. With monthly sales of more than 48,000 units in June 2009, Pulsar is the leader in the 150 cc segment in India with a market share of 43%.
Product Analysis
Brand Name : Bajaj Pulsar DTS-SI Specification All black engine Aerodynamics Flaps. Black lit LCD digital speedometer. Twin slashed LED tail lamp. Safety Features: New......illuminates the road brighter. The multi reflector tail lamp along with rear number plate illuminator enables visibility from distance to others on the road that ensures safer night driving. Brighter and wider front fork with increased wheel base gives the bike better road holding and balancing characteristics.
Pricing Strategies
Pricing Strategy Bajaj Auto follows Market Skimming strategy for Pulsar. 1. To price Pulsar at the levels which its major competitors like Hero Honda, TVS and Yamaha have priced their products. 2. The high price of the product communicates the superiority of Pulsar over its competitors.
Place
. Under Placing Activity Bajaj Auto Ltd. uses Pull strategy for Pulsar. Distribution Channels: 1- Manufacturer-Retailer-Consumer. 2- Market Coverage: Bajaj Auto Ltd. has a wide network of dealers in urban and semi urban regions.
Promotion
Bajaj used to convey the feeling of Indianess in the ads. With the punch line Hamaara Bajaj , Bajaj drove into everybody s hearts and the title of Naye Bharat Ki Naye Tasveer added a great Value to its bikes. But recently ,its punch line i.e. Hamara Bajaj got converted to Inspiring Confidence Bajaj is always known for its ads without a wellknown brand ambassadors
20
24
Brands Ranking
BRANDS Bajaj Yamaha Hero Honda TVS Royal Enfield Suzuki Kawasaki RANKS 40 20 15 7 3 8 7
Being the leading manufacturer of two & three wheelers market BAL (Bajaj Auto Ltd) has been providing the best of the class models at competitive prices. Most of the Bajaj models come loaded with the latest features within the price band acceptable by the market. They regularly update the low price bikes with the lastest features like disk-brakes,anti-skid technology and dual suspension,etc.