Professional Documents
Culture Documents
Presented by ::Swapnil Ghadi Roll No 12. Shamim Dicholkar Roll No. 10.
Agenda
1 2 3 4 5 6 7 8 9 Definition and Concept. Four Factors of SWOT What and How ? Process Cycle. Four Strategies. Illustration Initial SWOT. Priorities Action and Execution. Result and Review. Revised SWOT.
Page 2
Page 3
Weaknesses
Factors that are within an organizations control that detract from its ability to attain the core goal.
Opportunities
External attractive factors that represent the reason for an organization to exist and develop.
Threats
External factors, beyond an organizations control, which could place the organizations mission at risk.
Page 4
Before
Strength Opportunities
Weaknesses Threats
Strength Opportunities
Weaknesses Threats
Page 5
Process Cycle.
SWOT Process Cycle SWOT Process Cycle
Page 6
Four Strategies
Page 7
Illustration
Page 8
Initial SWOT
Unique or market leading products Pricing Reputation of company
Internal
Old plants and equipments Narrow product line Poor customer relationship Unrecognized brands
Strengths
S W O T
Expand Product Range Global market Presence. Getting up tender business
Positive
Weaknesses
Negative
Low cost imports of product in the market Competitors new products and innovation Market decline Exchange rate. Threats
Opportunities
External
Page 9
S
1. 2.
Priorities.
Market Leading Products Pricing. 1. 2.
Action.
Introduction of new product and up-gradation of existing product. Different products selling schemes.
W
1. 2. 3. Narrow Product landscape. Poor Customer Relationship Old Plant and Equipment. 1. 2. 3. Developed Formulization Consumer feedback forms Imported New Automatic Machines.
O
1. 2. Expand Product Range Increase Geographic Coverage 1. 2. Development of Multi Brands & different Packs Size of Products Increase the Manpower & Covering Interior Area
T
1. 2. Low Cost Imports Competitors new products and innovation 1. 2. Producing In-house product and selling on less cost Lunching New Products in existing segments with value added services as well introducing new product in different segment.
Page 10
Page 11
Revised SWOT
Up-gradation of Products Build up RND plants Interior area coverage Developed formulation
Initial SWOT Internal
Unique or market leading products Pricing Reputation of company Old plants and equipments Narrow product line Poor customer relationship Unrecognized brands
Internal
Import & export license Lack of Market Study Less schemes for retailers Unrecognized brands
Positive
Strengths
S W O T
Weaknesses
Negative
Strengths
SW OT
Weaknesses
Opportunities
Low cost imports of product in the market Competitors new products and innovation Market decline Exchange rate. Threats
Government Hospital Orders Global market Presence. Getting up tender business Market Leading Brands Opportunities
Positive
Negative
External Page 12
External
"You cannot change your destination overnight, but you can change your direction overnight."
Page 13