You are on page 1of 13

SWOT Analysis

Presented by ::Swapnil Ghadi Roll No 12. Shamim Dicholkar Roll No. 10.

Agenda
1 2 3 4 5 6 7 8 9 Definition and Concept. Four Factors of SWOT What and How ? Process Cycle. Four Strategies. Illustration Initial SWOT. Priorities Action and Execution. Result and Review. Revised SWOT.

Page 2

Definition and Concept


 SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. By definition, Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control. Also, by definition, Opportunities (O) and Threats (T) are considered to be external factors over which you have essentially no control.  Internal factors Strengths (S) Weaknesses (W)  External factors Opportunities (O) Threats (T)

Page 3

Four Factors of SWOT Strengths


Positive tangible and intangible attributes, internal to an organization. They are within the organizations control

Weaknesses

Factors that are within an organizations control that detract from its ability to attain the core goal.

Opportunities

External attractive factors that represent the reason for an organization to exist and develop.

Threats

External factors, beyond an organizations control, which could place the organizations mission at risk.

Page 4

What and How ?


After

Before

Strength Opportunities

Weaknesses Threats

Strength Opportunities

Weaknesses Threats

Page 5

Process Cycle.
SWOT Process Cycle SWOT Process Cycle

Swot Review Priorities

SWOT Process Cycle


Result Execution Action

Page 6

Four Strategies

Use of Internal Strengths to exploit external opportunities

Use of Internal Strengths to avoid or nullify the impact of external threats.

Overcome internal weaknesses by exploiting external Opportunities.

Defensive Strategy. To overcome internal weakness and avoid external threats.

Page 7

Illustration

Page 8

Initial SWOT
Unique or market leading products Pricing Reputation of company

Internal
Old plants and equipments Narrow product line Poor customer relationship Unrecognized brands

Strengths

S W O T
Expand Product Range Global market Presence. Getting up tender business

Positive

Weaknesses

Negative

Low cost imports of product in the market Competitors new products and innovation Market decline Exchange rate. Threats

Opportunities

External
Page 9

Priorities, Action and Execution.

S
1. 2.

Priorities.
Market Leading Products Pricing. 1. 2.

Action.
Introduction of new product and up-gradation of existing product. Different products selling schemes.

W
1. 2. 3. Narrow Product landscape. Poor Customer Relationship Old Plant and Equipment. 1. 2. 3. Developed Formulization Consumer feedback forms Imported New Automatic Machines.

O
1. 2. Expand Product Range Increase Geographic Coverage 1. 2. Development of Multi Brands & different Packs Size of Products Increase the Manpower & Covering Interior Area

T
1. 2. Low Cost Imports Competitors new products and innovation 1. 2. Producing In-house product and selling on less cost Lunching New Products in existing segments with value added services as well introducing new product in different segment.

Page 10

Result and Review.


New high end machines

Narrow Product landscape. Developed formulation

Low Cost Imports

Competitors new products and innovation

Page 11

Revised SWOT
Up-gradation of Products Build up RND plants Interior area coverage Developed formulation
Initial SWOT Internal
Unique or market leading products Pricing Reputation of company Old plants and equipments Narrow product line Poor customer relationship Unrecognized brands

Internal

Import & export license Lack of Market Study Less schemes for retailers Unrecognized brands

Positive

Strengths

S W O T

Weaknesses

Negative

Strengths

Expand Product Range Global market Presence. Getting up tender business

SW OT

Weaknesses

Opportunities

Low cost imports of product in the market Competitors new products and innovation Market decline Exchange rate. Threats

Government Hospital Orders Global market Presence. Getting up tender business Market Leading Brands Opportunities

Positive

Multi-national company presence Competitors innovation Ayurvedic segments Threats

Negative

External Page 12

External

"You cannot change your destination overnight, but you can change your direction overnight."

Page 13

You might also like