MODLAY

Modlay fit for royalty, but affordable for all!

Modlay Management Team



Waqas Ahmed Siddiqui (President of Business Development) Anum Faheem Sheikh (Marketing & Advertising) Muhammad Haris (Head of Product Development) Ahmer Manan (Logistics Manager) Junaid Shahid (Distribution Manager) Masooma (Financial Planning & Analysis)

MODLAY

Became the No. 1 computer systems company in the world Company headquarters -Texas ,U.S.A -Kualalumpur ,Malaysia Products Manufactured -Texas and Kualalumpur Targeting -Consumer Market of INDIA
www.Modlay.org

MODLAY

Major competitors - Dell, IBM and HewlettPackard. Largest direct seller - bypassing retailers , thereby avoiding the delays and costs of an additional stage in the supply chain Speciality - customers specification.

E.g.: customers could choose a color Mitsubishi monitor, an extra powerful Intel microprocessor and a host of other options according to their choice
www.Modlay.org

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Customer segments :

Relationship (large corporate) Home and small business (sometimes called transaction customers) Public sector customers (government and educational)

www.Modlay.org

MODLAY

MAJOR SUPPLIERS:

Sony Intel Microsoft

RAW MATERIAL:

Japan

www.Modlay.org

PRODUCT

MODLAY

PRESENTED BY: Muhammad Haris

MODLAY

Laptops Desktop Computers Network servers Software Peripherals

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LAPTOPS

o Alien

ware Extreme Gaming o XPS High Performance o Z Series Thin and Powerful o Everyday Computing & Entertainment

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ALIEN WARE EXTREME GAMING

M17x R3 Come Out To Prey

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XPS High Performance

For businesses

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Z Series Thin and Powerful

Amazingly thin Incredibly powerful

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DESKTOP COMPUTERS
    

Everyday Computing For Small Business For Medium Business For Enterprise For Health Care

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NETWORK SERVERS
For Education Services For Hospitals For Small, Medium, & Large Businesses

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SOFTWARE PERIPHERALS

Software's for our Products are from the Microsoft

PLACE

MODLAY

PRESENTED BY:

Ahmer Manan Junaid Shahid

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MODLAY -- BANGALORE
FIRST CITY BANGALORE.

NOW IN INDIA CUSTOMER CONTACT CENTRES ARE . HYDRABAD, MOHALI and MUMBAI The Company intents to open new offices at Pune and Kolkata NO ASSEMBLE LINES IN INDIA,SYSTEMS ARE SHIPPED FROM MALAYSIA. Takes the Co. 5-8 working days to deliver the products to Indian customers.

www.a2zmba.com

MODLAY

KEY TO SUCCESSMINIMUM INVENTORY!

BUILD-TO-ORDER MODEL DIRECT TO SELL INVENTORY MANAGEMENT

www.Modlay.org

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MODLAY SUPPLY CHAIN

Customer places an Order
(By phone or through the Internet on www.Modlay.org)

Modlay processes the order

2-3 days

Sends the order to assembly plant

(any one in Malaysia or any other)

Plants build, test & package the product

(about eight hours)

through

Configuration evaluations
(checking the feasibility of a specific technical configuration)

Financial evaluation
(credit checking)

Modlay typically ship all orders

(no later than five days after receipt) ww w.a2 CUSTOMERS zmb a.co m

PROMOTIONAL
STRATEGIES

MODLAY

PRESENTED BY: ANUM FAHEEM SHEIKH

PROMOTION

Formal promotional campaign is to retain our customers. Purpose of developing promotional campaign. our promotional strategy is for: informing, persuading, influencing a consumer decision.

Mediums we have selected for our products:

      

Printprimarily newspapers (both weekly and daily) and magazines. AudioFM and AM radio. VideoPromotional videos, infomercials. World Wide Web. Direct mail. Outdoor advertisingBillboards, advertisements on public transportation (cabs, buses).

STRATEGIES WE HAVE USED IN OUR COMPANY

Pull and plug strategy The one of the first move in our promotional strategy is to pull the plug on "Purely You." "People say, Im an HP person, I'm a Dell person. Were reflected in the brand we use." i.e. we are modlay person. Imagining modlay person Now in our ads we are imagining modlay person, drawing heavily on color, music, and images suggesting fun and whimsy. The ads, which use the tagline, "Yours Is Here,". The other side we are delivering the promises of quality, ease of use, productivity in our ads.

PUSH AND PULL STRATEGY

PRODUCT DIFFERENTIATION
Strategy used is to differentiate a good or service from those of competitors in the mind of a prospective buyer. This is the best strategy for gaining the competitive advantage.

The message we have selected has covered three areas for our ads

1.What are the product's unique features? 2.How do our consumers evaluate our products? What is likely to persuade them to purchase the product? 3.How do competitors rank in the eyes of the consumer? Are there any weaknesses in their positions? What are their strengths?

THANK YOU