PRODUCT DESIGN

 BASIC CONCEPTS OF PRODUCT DESIGN  PRODUCT LIFE CYCLE MANAGEMENT VALUE ENGINEERING

BASIC CONCEPT OF PRODUCT DESIGN

DEFINITION OF PRODUCT DESIGN: To Design a Product, to Meet the Required Functions that is called as Product Design. The Product may be an Object or an Assembly. TYPES OF PRODUCT DESIGN: New Product Design Existing Product Design

PRODUCT DESIGN Functional Requirements. Visualization of End Product.

Constraints

Concept Design

Proto Type

Re-Proto Type

Tool Development

Pilot Production

Production Drg.

Final Production

Simple Example: Product: cloth drying clips Functions: Hold clothes on the cloth line Visualize: A Gripping gadget, Normally closed, With some force it opens. Constraints: Cloth quality, thickness of the rope or wire used as cloth line, life expectancy, cost Design: Metal, Plastic or Combination of Plastic and metal.

PRODUCT LIFE CYCLE

INTRODUCTION GROWTH

MATURITY DECLINE

Why Product Life cycle:     Present Market Strategy. Better Customer satisfaction. Reduced Risk Level. To evaluate Profit & losses.

Stages Of Product Life Cycle:

 Introduction 1.Sales are low. 2. Less Profit.  Growth 1. Sales is more. 2. Profit level rises. 3. Competition level is high.  Maturity 1. Most common stage for all markets. 2. Restricted product modification & Improvement.

Stages Of Product Life Cycle:

 Decline Stage:1. Product Market is shrinking. 2. Reducing the overall amount of profit. 3. Greater care has to be taken for product stocks. Examples:

Introduction I-POD

Growth DVD Players Email

Maturity PC Faxes

Decline Type Writer Hand write Letter

E-conferencing

FMEA
Failure Mode & Effects Analysis

Definition:-

Method developed for system engineering, that is used to examine potential failures in products or processes. Used to evaluate Priorities of Risks & helps to determine Remedial Actions to minimize the risk of failures.

Applications:

 Recognize and evaluate the potential failure of a product /process and its effect.  identify actions which could eliminate or reduce the occurrence, or improve detectability

How it works: 1. Creating Description-View & Decide the Ranking on the basis of following criteria Severity (S) Likelihood of Occurrence (O) Inability of controls to detect it (D) 2. Defining a Index ranges from 1(lowest risk) to 10(highest risk) to evaluate Risk Priority Number(RPN)

VALUE ENGINEERING
VALUE = Definition: VE is a systematic approach intended to achieve desired functions of a product or process at an overall minimum cost without in any way affecting quality, reliability, delivery, safety or the environment. FUNCTION COST

VE Procedure:
 Identify the product.  Collect the relevant information.  Define Different functions.  Create different alternatives.  Develop the best alternative.  Implement the alternative.

Aim of Value Engineering:  Simplify the Product.  Use cheaper and better Materials.  Modify and improve product design.  Use Efficient Process.  Reduce the Product cost.  Save money or to increase the profits.

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