BCG matrix of HDFC bank

BCG growth-share matrix

Overview of HDFC
y The Housing Development Finance Corporation Limited (HDFC)

was amongst the first to receive an in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. y August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995. y HDFC's unrelenting focus on Corporate Governance, high standards of ethics and clarity of vision, percolate through the organization

Promotions strategy of HDFC Bank

y From doing cross-selling exercises to organizing school-level

painting competitions, promotional activities are going to be the main focus of HDFC Bank's marketing strategy this year
y Gold Credit card y Platinum Cards with Additional Benefits y Clear Trip Discount to Debit Card Holders

PORTERS FIVE FORCES THEORY

Threat of competitors Threat of new entrants Threat of substitutes Buying power of suppliers Buying power of customers

BCG THEORY: STARS

Conclusion
y Liberalization

has really changed the banking

industry. y It is no longer enough for banks to just manage money efficiently; they also have to manage customers, who now have a wide choice of alternatives. y For years, customers were part of the banks Fixed Assets; now they have moved into the Current Assets category, and it will be a task keeping them there.