Project on

V-GUARD

Submitted to: Prof. Madhu Bahl

Submitted by: V R KOUSHIKNAIDU DAIVALA IIPM/SS 11-13/SA2-65

History
In 1977, Kouchuseph Chittilappilly began a small manufacturing unit for voltage stabilizers with a vision which is called V-Guard. Intially it is started only with two employees and with a burning desire. Started with a capital of Rs 1,00,000 borrowed from his father.

Principles of Company
At V-Guard the principles that motivated our success remain unchanged: The passion of our early years and our quest for excellence. Through stringent quality measures, reliable products, talented people and a responsible approach to business and global citizenship we continue to steadily capture the hearts of the people.

Growth of Company
V-Guard became the synonym for voltage stabilizers across South India. The company soon extended their range of products to include Pumps & Motors, Electric Water Heaters, Solar Water Heaters, Cables, UPS s, and Ceiling Fans. V-Guard continues to remain at the helm through rigorous research and development.

Contd
R&D labs at Cochin and Coimbatore explore and reinvent existing products and design. Workforce being the core asset of any organisation, V-Guard has an employee strength of more than 1300 and over 5500 indirect employees through its SHG initiatives. With nearly 200 distributors and service centres and above 9500 retailers serving the needs of a 50 million customers, V-Guard stands as a market leader.

Products of V-Guard
Voltage Stabilizers The Well known product from V-Guard is voltage stabilizer. And it is the leader in this segment with its superior performance and design.

Contd
Wiring Cables Safety and quality you can depend on. Conforming to the highest standards. Pumps & Motors High power using energy saving technology. Dependable member of homes and industry. Geysers Technology and economy combine in range of stylish Geysers.

Contd..
Fans Sleek, elegant looks, efficient cooling, longer life and consistent performance. UPS Ensures hassle free performance and seamless operations with its advanced features Power and control cables Reliable protection and high levels of conductivity. Protection against electrical hazards. Digital UPSLet your happy moments be uninterrupted

R&D
R&D labs at Cochin and Coimbatore explore and reinvent existing products and design. R&D for electronic products and electric geysers are carried out in Cochin While electro-mechanical products, electrical wires and solar water heaters are the strong point of the Coimbatore R&D lab. State of the art production centres ensure consistency and quality throughout the product range

Positioning Statement
Changing the way we use energy today for a better tomorrow. It had been V-Guard s constant endeavor to re-invent itself by creating energy efficient products that helps you to save more than you spend.