Management Information Systems

Usability & Cognitive Engineering Prof. Rushen Chahal

Prof. Rushen Chahal

The design principles for usability (Gould & Lewis, 1985)

1. Early focus on the users 2. Empirical measurement 3. Iterative design 4. Integrative design (help, training, documentation, etc in parallel).

Prof. Rushen Chahal

Usability
1. Early focus on users
bring the design team into direct contact with the users right from the start get the user involved so they can instill their knowledge into the design process

Prof. Rushen Chahal

Usability
2. Empirical measurement
actual behavioral measures of
learnability usability

testing of appropriate task or concepts memory access speeds, time to learn the function keys remember novices are different form experts. collect the user thoughts (use protocol analysis) collect the user's mistakes collect the user's attitudes

Prof. Rushen Chahal

Usability
3. Iterative design
incorporate the results from the tests into the next prototype set goals for the system an evaluation criteria
easy to use user friendly easy to operate simple responsive flexible
Prof. Rushen Chahal

this is feedback and evaluation

Usability
4. Integrated design
build help, training, documentation, process modules at the same time.

Prof. Rushen Chahal

Usability Definitions
Usability is task related, people related and function related. It has cognitive, behavioral, and communicative components. To be truly usable a system must be compatible not only with the characteristics of human perception and action but, and most critically, with user's cognitive skills in communication, understanding, memory and problem solving." (Hammond, 1981)
Prof. Rushen Chahal

Usability Definitions
Designing a usable system requires:
understanding of the intended users. the amount of time they expect to use the system. how their needs change as they gain experience. (Goodwin, 1987)

Prof. Rushen Chahal

Usability Design
1. Early focus on the user
What: understand the user's cognitive, behavioral, attitudinal - and goals of the organization How: interviews, observations, discussions, working with the users.

2. Empirical Measurement
What: Tasks and dependent measures. How: Testing - protocol analysis, observation, interviews, etc.

Prof. Rushen Chahal

Usability Design
3. Interative design
What: The problems encountered are to be corrected and measure again. How: An evolving system - prototyping.

4. Integrated Design
What: a parallel development of interface, help, documentation, training and measurement.

Gould & Lewis, 1985, Gould, et al. 1991

Prof. Rushen Chahal

Measurable Human Factors Goals (Usability)

Time to learn - How long does it take for typical members of the target community to learn to use the commands relevant to a set of tasks? Speed of performance - How long does it take to carry out the bench set of tasks? Rate of errors by users - how many and what kinds of errors are made in carrying out the benchmark set of tasks?

Prof. Rushen Chahal

Measurable Human Factors Goals (Usability)

Subjective satisfaction - How much did the users like using aspects of the system? Retention over time - How well do users maintain their knowledge?

Shneiderman, B., Designing the User Interface, 14

Prof. Rushen Chahal

Cognitive Engineering
Learning is a relatively permanent change in behavior resulting from conditions of practice Human learning then is the association of one item with another item, paired associated learning pairs of stimuli come in, a mental association is made for them, and the stimuli then become interrelated Future learning can then depend upon past learning. People develop new cognitive structures by using metaphors to cognitive structures they have already learned

Prof. Rushen Chahal

Cognitive Engineering
The metaphor is a model or structure or conceptual framework which help bridge any gap between what the person (user) knows and what is being attempted to be learned. metaphors spontaneously generated by users will predict the ease with which they an master a computer system If this is indeed the case then systems designers must understand and employ the use of metaphors in system designs

Prof. Rushen Chahal

Cognitive Engineering
Carroll and Thomas (1982) developed eight recommendations to aid both the user and designer in build effective systems
1. Find and use appropriate metaphors in teaching the naive user a computer system. A metaphor to be useful must have a suitable domain for a given system and given user population. 2. Given a choice between two metaphors chose the one which is most congruent with the way the system works.

Prof. Rushen Chahal

Cognitive Engineering
3. Assure that the correct attitude is presented. Costs of ignoring this recommendation range from user dissatisfaction and reduced productivity to sabotage. 4. When more than one metaphor is need to represent a system, choose metaphors that are similar enough, but not to similar that confusion results. 5. Consider the probable consequences to users and system designers of each metaphor used. This is the evolving state from novice to user. Two path are possible: one leading to directly to the system, the other to a new metaphor. 6. The limits of the metaphor should be pointed out to the Prof. Rushen Chahal user.

Cognitive Engineering
7. The intent of the metaphor in the beginning is to aid understanding and usability; for the continual user, it is no longer necessary. The metaphor is used also as a motivator, at first to get the user to use the system, then to make him productive and keep his interest. 8. Provide the user with an exciting metaphor for routine work and eventually present the user with advanced scenarios requiring different action.

Prof. Rushen Chahal

Cognitive Engineering
Learning is a relatively permanent change in behavior resulting from:
Elaboration, association, practice, rehearsal.

Metaphor - a mental model, structure, or framework which help bridge any gap between what a person knows and what is being attempted to be learned.

Prof. Rushen Chahal

Cognitive Engineering (goals)

To understand the fundamental principles of human action and performance relevant to the principles of system design. To devise physical systems that are pleasant to use. Psychological variables - goals, intentions and attitudes Physical variables - pertain to to system.
Prof. Rushen Chahal

Human-Computer Dialogue
computer based systems should be easy to learn and remember, effective, and pleasant to use. these are testable usability behavioral measures that are consisted with what Gould and Lewis (1985) have suggested.

Prof. Rushen Chahal

Cognitive Engineering
Molich and Nielsen (1990) nine basic categories of usability problems:
1. Simple and Natural Dialogue: The dialogue should be simple and clearly stated. It should not contain any irrelevant information. The information should appear in a natural and logical order. 2. Speak the User's language: The dialogue should be expressed in the terminology familiar to the user rather than in system oriented terms.

Prof. Rushen Chahal

Cognitive Engineering
3. Minimize the User's Memory Load: Instructions should be visible, easily retrievable, and simplified. Information presentation load should be reduced when ever possible (i.e., users should not have to remember file names when they are retrievable). 4. Be Consistent: The terminology and concepts should always be used in the same manor. 5. Provide Feedback: The system should provide feedback as to what is transpiring within a reasonable time. 6. Provide Clearly Marked Exits: Clearly marked exists should be provided to the user in case of mistakes.

Prof. Rushen Chahal

Cognitive Engineering
7. Provide Shortcuts: System flexibility for the novice and expert. Menus for the novice and commands for the experts. 8. Provide Good Error Messages: The error messages should be constructive and provide meaningful suggestions to the user of what to do next. 9. Error Prevention: A careful design that prevents error messages form occurring in the first place.

Prof. Rushen Chahal

Cognitive Engineering
Conclusion:
the identification of specific, and potential usability problems in a human computer dialogue design is difficult. usability goals be defined and incorporated into the design. designers may have difficulties in applying the principles of Gould and Lewis (1985) unless they have simple basic requirements for the design product This statement draws attention to the first principle from Gould and Lewis (1985), early focuses on the user

Prof. Rushen Chahal

Cognitive Engineering
In this respect the design team defines the application and measures of usability The nine principles were derived from experience and then analyzed a posterior from a survey. these nine measures are analyzed for graphical interface designs and are even more important since graphical interfaces increase the degrees of freedom by orders of magnitude. also suggests that no single interface principle can be absolute, there is a need for trade-offs. the user team define what is need, let the system evolve and measure usability.

Prof. Rushen Chahal

Cognitive Engineering
The major differences between Molich and Nielsen (1990), and Gould and Lewis (1985) are three fold. 1. Gould and Lewis are defining usability as a set of rules an principles which are subject to the needs of the user and the tasks; the usability measures are defined in this context and; there is an iterative cycle for development.

Prof. Rushen Chahal

Cognitive Engineering
2. Molich and Nielsen (1990) and Nielsen (1990) are applying the usability measures to systems that are not in the design phase (a posterior analysis). 3. Gould and Lewis are a priori.

Prof. Rushen Chahal

Cognitive Engineering
Summary:
The objective of the metaphor is to add psychology to the user interface In designing a human computer interface the designer must implicitly build in a psychological (mental or cognitive) model of the system The usability of the system then depends upon the users mental model and the designers projection of what the users mental model should be The smaller the distance the greater the usability.

Prof. Rushen Chahal

Cognitive Engineering
Summary (con t)
usability is the distance between the design model and mental model, the smaller the distance the greater the usability The interface is what bridges the gap, the more it responds the way the user' mental picture says it should, the more usable it is.

Prof. Rushen Chahal

Prof. Rushen Chahal

Prof. Rushen Chahal

Prof. Rushen Chahal

of Execution

Gulf of Execution

Prof. Rushen Chahal

Prof. Rushen Chahal

Prof. Rushen Chahal

Gulfs
Gulf of Execution: Bridged by
Psychological
Metaphor, intentions, practice

Physical
The interface design

Gulf of Evaluation: Bridged by

Psychological
Comparisons between goals and expectations (formed attitudes, cognitive dissonance)

Physical
proper output interface
Prof. Rushen Chahal

Prof. Rushen Chahal

Cognitive Engineering
Brown and Newman (1985) have suggested that are five main issues to understanding system usability:
1. System opacity- Computer based systems are opaque, there function can not be perceived from their structure. 2. System complexity- Computer based system allows the users to access and manipulate many processes simultaneously.

Prof. Rushen Chahal

Cognitive Engineering
3. Social complexities- Differences in perceived values and styles brought about either though cultural or individual expectations. 4. Lack of appropriate metaphor- An inappropriate model of the system either mental (user) or design. 5. Interactivity and ambiguity- The goals, intention or purpose of the system, interface, or output not defined clearly.

Prof. Rushen Chahal

Cognitive Engineering
Brown and Newman (1985) recommend an integrative approach
used to design used to implement computer based systems

Prof. Rushen Chahal

Cognitive Engineering
Brown and Newman (1985) recommend an integrative approach (con t)
This approach includes:
1. the development of mental models and metaphors to aid in understanding. 2. communicative repair which is used in iterative testing and modification. 3. training strategies which is an integrated parallel approach. 4.setting the organization goal and objectives which is the early focus on the user.

Prof. Rushen Chahal

Cognitive definitions
Usability is the distance between the design model and mental model, the smaller the distance the greater the usability. How?

Prof. Rushen Chahal

Cognitive definitions
Brown & Newman (1985)
Develop mental models Communicate Measure Set goals & objectives

Gould & Lewis (1985)

Early focus on users Iterative testing Measurement Integrative

Prof. Rushen Chahal