Chandrajyoti Sarkar

Region
Age

Behala( South Kolkata)

35

Gender
Social Class Language Spoken Education Annual Income

Male
Middle Class Hindi & Bengali B.Sc Grdauate 3.6 lakh Per annum

Business
Computer User Status Brand Loyalty Status Benefits Readiness Stage Attitude toward Product

Medical Shop
LG Potential User Medium Lower consumption of energy & more productivity Interested positive

Work as a partner for saving cost and better output

Technical specifications: - Print speed: Up to 22 ppm, Paper sizesupported: A4. Print quality black: Up to 600 x 600 x 2 dpi (1200 dpi effective output), Dimensions (W x D x H): 387 x 420 x 255 mm, 100sheet input tray & Memory 4 MB.

Use up to 40% less energy than with laser printers.

Get maximum print speeds of 32 pages/minute. Save money by replacing only individual ink cartridges that run out. Get peace of mind with the one-year limited warranty and toll-free phone support. Help reduce environmental impact: our new packaging uses less material.

The price of Chirag officejet printer is Rs.1100 which is lower then Epson stylus printer T13 cost Rs.- 1800 & HP deskjet1000 printer J110a costing Rs. 1990. Dealers like Unitech system, Bright line Data Maintenance, Universal traders etc. situated from Taratala to Joka will get quantity discount for the buying of large volumes.

Price reduction (functional discount) to channel members like national distributor to re seller who perform further selling. Increasing the credit limit of Dealers.

Product form pricing: - different version of the same printer priced differently because of same features.

Reducing the other cost of consumers by providing on store servicing. if customer have any problem with its printer to reduce the unwanted mental & physical effort.

Target Area :Taratala, Behala, Sakher Bazaar, Thakurpukur & Joka. Sending delivery on time to the Global Teskol wholesaler ( Behala) before diwali for reselling to the dealers on time. Increase the no. of dealers situated in that area for better reaching towards customer. Set up of a new service center for customer convenience.

Consumer Promotion during diwali : Offer customized solution for medical stores like inventory system, details of medicines etc. Increasing the warranty period for 1 year if customer purchased during diwali. Live Demonstration to the customer. Brochures/leaflets about the printer through newspapaper distributors in these areas.

Trade Promotion during diwali: Awareness program for dealers about the new Chirag office jet printer. Holiday package for the booking of 20 printers by the dealers. Incentives programs for sales representatives.

Thank You