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NOV 09

In the top left corner of the page is the name of the magazine and it seems to be squashed into the corner. The editor has probably chosen to place the title to be in this corner rather then any other because, western civilised cultures typically read left to right and information positioned on the left side would be more important and interesting.

The background provides physical dissimilarity with the central photo and the black text, at the top, which become illuminated through contrast with each other. The plain white background indicates purity and is in contrast to the people in the image, demonstrating Indie music doesnt fit in with generic cultures in society and as a whole have become independent from society..

The red text box in the middle screen provides extra information and jeopardy to the piece. Having standard font laid over the jagged box provides a contrast. In the whole piece a theme of contrast is played throughout.

The majority of this front page in taken up by the central image. The shot type used is a two shot, indicating the musicians on the front are in a band. The image overlaps other elements on the page, making the page messy. The people in the photograph are dressed in dark/black clothing, this is representative of Indie music as commonly the lyrics in these types of songs speak about being in a bad place. The person on the left in the photo has placed his hands on his aviator goggles and has placed attention on them when doing so. By having his eyes closed and the goggles on, the person in the photo signifies indie music is excluded from other music genres and indie music concentrates on relations to peoples issues (magnified eyes looking down upon the issues).

SEP/OCT 09

A significant amount of this piece taken up by artist names, in the bottom segment. By having a large section used up by these names indicates these bands are the attraction to this magazine and that these bands are mainstream. A division of colour has been used to attract more attention, but is still coordinated with the other colour scheme s going on.

The main central image is of three men and the colour scheme is of masculine colours this indicates the magazine is targeting males. The darkened colours at the top signals this magazine targets people who are into Rock or Indie styles of music. By having an ambiguous background and younger men as the main image the editor is targeting younger men (around 19 years old).

A standard font has been used as the text, but the editor has tried to change the layout of the text to induce more flavour to the lists of artists so that it appears more eye catching.

The name of the bands in the magazine demonstrates hardy characteristics to both the magazine and the viewer and again gives the idea that people who are into Rock or Indie would buy this magazine.

As a whole this piece is very built up and looks blocked. The majority of the piece is either black or white. The three men in the central image are in disparity to the pure background, by having the three men on top of the white background signifies that Indie and Rock music is rejected by purity because it is in opposition to it.

MUSE THE UNSTOPPABLE RISE OF BRITIANS BIGGEST BAND! is in complete capitals, this connotes importance and relates to the strength of Muse in the music industry. Bullet pointed additional information about extra bands in the magazine is given, however this information is not as bold as Muse illustrating dominance is the music industry.

This magazine issue is giving away free posters and downloads to promote buying and subscribing. There are two advertisements for free downloads on the front cover which demonstrates the company is desperate for sales and recognition.

This issue has certain practicality to it; there is a clear bar code on the front, but no price tag.

A trio of dull, dangerous colours have been used to create this piece. Black is the most dominant colour in this piece and connotes misery, this is reflective of indie music because of the unhappiness portrayed in the music.

The woman in the pictures is either carrying a gun or drinking. The representation of woman disrupts stereotypes of girls being civilised and respectful.

An urban environment has been used in this piece so that the viewer can relate to the piece.

The text box at the top and small picture leek into other parts of the piece. The text boxes however, look neatly aliened unlike the small picture at the bottom which is suppose to be crooked but looks out of place.

A mixture of colours have been used for the text. This maybe so the text appears more interesting, but the colour scheme has still been kept with dangerous colours.

This photo has been staged so that the persona is cuddling his guitars , signifying his music is important to him . This is on purpose so that the viewer feels in relation to the persona and the magazine because they will also feel a connection to their music. The natural white background in this piece has not been changed and as a consequence it looks simplistic. The white doesnt make the piece eye-catching, although it does make the piece look smart by being a coordinated colour with the other colours.

There is a clear variation between fonts in this piece. The first recognisable font on the page is the name font. This font has been eroded in places, this effect is very rustic and very much Indie style. The font reading Jake Bentley Ross is very laid back compared with the other fonts; this communicates to the viewer that this artist is also relaxed like his font. The majority of this piece is covered by formal font types and symbolises IndieJam as a company who take their music and magazines very seriously.

The layout of this double page is easy to follow because of the intersections provided. There are numerous small paragraphs which allow the viewer to think there is more information about Jake Bentley Ross then there actually is, this will provoke to viewer to buy the magazine so that they can read lots about their favourite artist.

Even though the editor has chosen not to use any illuminative colours this double page spread stand out drastically. The contrast between black and white make the instinctive impression that this interview is upon a person who is from a type of Rock band.

The Name of the artist interviewed has been blown to bold so that fans of this artist and his band will notice the interview and will want to read it.

In the solo photograph of Matthew Ward(right side) his eyes are fixed upon the camera to encourage an emotional interview.

Matthew Ward is also dressed in his photos so that he looks like a typical teenage boy, this will prompt the viewer to feel a subliminal connection with him.
By moulding the text around the persona, the editor has created a atmosphere which draws attention towards the photos. The photographs also take attention because they are the only feature in this page which have detail; the font, colour scheme, background are all so bare. The text is wrapped around the photos of Matthew Ward and help to signify that this interview is about him.

A Sans serif font has to been used to induce comfortable reading so that viewers will feel at easy while reading the text.

A two slide comic strip of Matthew Ward and his band mates are hidden in the top corner, while a enlarged photo of Matthew Ward is in font, this indicates that Ward has out grown the band and has developed into something bigger.

The editor has made a rustic feel to the contents page. He has used a colour changing tool to make the colour of the paper beige and also they have changed the pigmentation on James Blunts face. James Blunts shirt has been blurred out of focus to give emphasis on his confused facial expression. A shine of natural light is upon the side of Blunts head, combined with his bed hair and stubble, the editor has appealed for a organic impression to this page.
This contents page is very organise. A margin has been used to separate the title contents, date, name and issue number from the rest of the content on the page. Also, Features, The Lennon issue and Every month content have been categorised separately so that viewers can pick out which content they want to view more efficiently. A straight forward colour scheme has been used so that this page looks professional. The editor has chosen to used colour for certain roles, such as red for page number and black for headings and subordinate information.

The Lennon issue has been boxed and overlaps a part of Blunts hair, this is because this it is a more meaningful piece of information to a demographic, however the contents in the box will not be important to the whole audience, only a selected group, so the editor has chosen not to vibe this box up with colour.

This contents page has been themed to look retro through the use of similar techniques used in 1970s newspapers. An enlarged and bold font has been created to entice viewing, the font has also been kept black so that the name Drummer is stern and blunt. The layout of this page has been done so that there is a main image and subordinate image. The main image is most eye catching, even though in black and white, this is because of its size.

The usage of orange in this piece brightens the page and highlights important information, the page is otherwise dully lit.

The majority of the pictures used are based around drums, to signify this issue is a drumming special. This also highlights a large portion of the audience have a connection with musical instruments.
This piece is neatly laid out so that a massive amount of photos can be seen. This page is very blocked and segmented, this allows ease while the viewer is looking at the page.

The main black and white image has been edited so that it is colourless and so that it looks laced with a metal tile on top. The editor has placed a metal texture on top of the drummer photo and has then changed the opacity of the texture, this gives the metal squared look.

This contents page is very straight and follows a standard layout. The photos, boxes , headings and feature contents are all aliened. The main image is set in a rural landscape and maybe reflective of a album or song that the band in front have released. The two men dressed in black t-shirts, who are behind their band mates, are the bands musicians and dont have any attention from the public eye, therefore the photoresist has chosen to keep them behind the main musicians in the band who do get the attention. All of the men in the photo have their hands by their sides and are dressed in dark colours, they are emotionless.

The Courteeners, page 38, has been swept into the photo to stand out as a leading story.

The editor has used a sans serif font along with a basic layout and photograph so that the page is completely unemotional. He may have chosen to do this because the band are themed to be inexpressive.

A second photo is shown at the bottom of the page. This has its own section and is slightly more creative then the rest of the page, through the use of more colour and the tranquil look in the photo.

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