Professional Documents
Culture Documents
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World War I
During the War, women entered the workforce to fill jobs left open by soldiers. After the war women continued to work outside of the home. Womens fashion altered to suit the workforce, constrictive undergarments such as whalebone corsets were abandoned to allow for an ease of movement Also with the lack of men due to the war and its aftermath, women began wearing more alluring clothing to attract a husband.
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Prohibition
Due to Prohibition, drinking took place in the home and women became included in drinking. Women soon began drinking in public at Speakeasies. This new social freedom was matched in fashion with new styles that were more scandalous, revealing, and freeing.
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Ready-to-wear fashion
Because clothing was now easily manufactured, stores began selling clothing, carrying outfits in a variety of sizes to fit almost any customer. Because Women were more frequently buying their clothing as opposed to making it, the style was dictated by fashion magazines.
Fashion Magazines
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Fashion Timeline
1891- Artificial silk created in France from a cellulose fiber 1910- first American plant begins producing the new synthetic silk 1923- Waistline drops to a point between the natural waist and the hip 1924- Waistline drops to the hip, synthetic silk is named Rayon 1925- shift types dresses with no waist emerge 1926- "One Hour dress" designed 1928- hemline rises to the knee, also dresses become more fitted Oct. 24, 1929- the Stock Market crashes
Flapper Fashion
The Symbol of the Roaring Twenties, the Flapper, emerged in 1926 and embodied the decades modern fashion elements such as short sleek hair, a short shapeless dress, and a flat chest, and exposed limbs. Flappers had a reputation that added to their style as well. Flappers smoked from long cigarette holders, applied makeup in public, and danced to jazz with reckless abandonment of propriety.
Flappers
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