Imperial Tobacco Company of India limited

Headquarters
ITC is headquartered at Virginia House, 37 J L Nehru Road, Kolkata, India

Board of Directors
Chairman Y C Deveshwar Executive Directors Nakul Anand P V Dhobale K N Grant

 ITC Limited or ITC is an Indian company headquartered in Kolkata, West Bengal India . Its diversified business includes four segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business. ITC's annual turnover stood at $7 billion and market capitalization of over $33 billion. The company has its registered office in Kolkata. It started off as the Imperial Tobacco Company, and shares ancestry with Imperial Tobacco of the United Kingdom, but it is now fully independent, and was rechristened to Indian Tobacco Company in 1970 and then to I.T.C. Limited in 1974. The company is currently headed by Yogesh Chander Deveshwar. It employs over 26,000 people at more than 60 locations across India and is listed on Forbes 2000. ITC Limited completed 100 years on 24 August 2010. ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery.

Vision and Mission

Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Companys stakeholders

ITCs Vision

To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value

The ITCs Mission

Product Portfolio
Personal Care

Fiama Di Wills
In September 2007, ITC launched Fiama Di Wills, a premium range of personal care products comprising shampoos, conditioner, shower gels, bathing bar and face and body Talc.

Fiama Di Wills Hair Care Range

Fiama Di Wills Hair Care Range consists of the Colour Damage Repair System, the Anti Hair Fall System and the Total Damage Repair System. Each range has a shampoo, a conditioner and a serum. Made from the goodness of Nut Oils and Restore System the range gives 6X stronger hair.

Fiama Di Wills Skinsense Bathing Bar

Fiama Di Wills Skinsense Bathing Bar. The skin is made up of proteins and every time one bathes with a soap these proteins are washed away making the skin dull, dark and lifeless. Fiama Di Wills Skinsense bathing Bar is enriched with plant derived extracts and 6 Pro formula that ensures skin loses minimum proteins making it soft, supple, radiant, moisturized, even toned and smooth

Fiama Di Wills Shower Gels & Shower Gel Bars

Fiama Di Wills Shower Gels & Shower Gel Bars product range includes the Exotic Dream, the Clear Springs and the Mild Dew. They all have natural ingredients and scientific beads that make the skin beautiful and soft. The ITC Research and Development has found a revolutionary method the Liquid Crystal Freezing technology to freeze the goodness of these shower gels in a soap. Now one can actually experience the beauty of a shower gel in a soap.

Fiama Di Wills Face and Body Talc

Fiama Di Wills Face and Body Talc has been introduced in a variety of exotic, international fragrances. The product range is enriched with the unique Enviro Defense Complex that protects the skin from the damaging effects of the sun. Fiama Di Wills Swiss Soft is for sensitive skin and helps reduce skin irritation and soothes the skin. Fiama Di Wills European Lite promises to reduce skin oiliness and its fragrance is as refreshing as the European Air. Fiama Di Wills Australian Care in Sun combats UV rays and gives the confidence to celebrate sunshine, while protecting the skin and leaving it fragrant.

Fiama Di Wills Men

Fiama Di Wills Men Fiama Di Wills Men's bath care range is enriched with Sea Minerals and Blue Lotus extracts . It keeps one rejuvenated and re-energized all day long. Voted "Product of the Year" the shower gel is the perfect kick start to the day and night - making one feel confident and enhancing the looks even more.

Essenza Di Wills
ITC launched an exclusive line of prestige fine fragrances under the Essenza Di Wills brand in mid 2005. Essenza Di Wills is an exclusive range of fine fragrances and bath & body care products for women and men. Inizio, the signature range from Essenza Di Wills, provides a comprehensive grooming regimen with distinct lines for women (Inizio Femme) and men (Inizio Homme). The rich and sensual international fragrances of Essenza Di Wills are allday offerings created by leading French fragrance houses. The range includes a host of bath & body care products that share the same olfactory signature to offer a harmonised fragrance experience.

Aqua
The Essenza Di Wills portfolio was enhanced with the Aqua range for men (Aqua Homme) offering a distinctive and fresh aquatic fragrance. It embodies the essence of stylish and confident man.

Mikkel
Another addition to the Essenza Di Wills portfolio is the enigmatic 'Mikkel ' that embodies a fine balance between Mystery and Elegance. The fragrance is specially suited for evening wear.

Essenza Di Wills launched a scintillating fragrance for women - Essenza Di Wills - Ignite. Ignite combines the magic of intense sensuality, elegant sophistication and seductive attraction, to create a unique fragrance, complimenting the existing range of Essenza Di Wills fragrances. Possessing Top Notes of Black currant and Mandarin, Middle Notes of Jasmine and Violet and the base notes of Patchouli and Moss, Essenza Di Wills - Ignite is sure to help in creating that perfectly enchanting evening.

Vivel
Between February and June 2008, ITC expanded its personal care portfolio with the launch of Vivel range of soaps and shampoos to cater to the specific needs of a wide range of consumers. This high quality range of soaps and shampoos are for the upper-mid and mid-market consumer segments. All products offer a unique value proposition of bringing together ingredients that provide the benefit of Nourishment, Protection and Moisturisation through one product, hence providing the ever discerning consumer complete care, which makes her beautiful and confident.

Vivel range of soaps

The Vivel range of soaps is available in five variants:Vivel Young Glow is enriched with Vitamin E and Fruit Infusions which help in providing youthful glow to the skin. Vivel Satin Soft is enriched with Vitamin E and Aloe Vera which help the skin feel beautifully soft. Vivel Sandal Sparkle is enriched with Sandalwood Oil and Active Clay which helps in providing clear skin. Vivel Ayurveda Essence is enriched with multiple Ayurvedic Ingredients which help protect skin from germs and harsh environment, keeping it healthy and beautiful. Vivel Silk Spring is enriched with Green Apple extracts and Olive oil which help in making skin smooth.

Vivel expanded its soaps portfolio by launching the Vivel Luxury Creme range of soaps, Vivel Milk Cream and Glycerine bathing bar in January 2010, Launched in May 2010, Vivel Deo Spirit Soap, Launched in May 2011 Vivel Healthy Glow soap, Vivel Clear 3 in 1

Skin Cream
ITC forayed into the skin cream category with the launch of Vivel Active Fair in July 2010. Vivel Active Fair locks in fairness ingredients to deliver faster and longer-lasting fairness. This fairness cream helps the skin from the inside as well as the outside, thereby delivering visible results in just 7 days. Additionally, Vivel Active Fair is enriched with vitamins, minerals and moisturizers that provide total care to the skin. The cream has SPF 15 sun protection rating. The cream is suitable for all skin types.

Shampoos
The Vivel range of shampoos is available in three variants:Vivel Shine & Glow is suitable for dull to normal hair and is enriched with Green Tea Extract and Conditioners. It adds shine to hair. Vivel Soft & Fresh is suitable for dry to normal hair and contains Extra Conditioners and Soya Protein. It makes hair soft and fragrant. Vivel Volume & Bounce is suitable for oily to normal hair and contains Jojoba Oil and Conditioners. It adds volume and bounce to hair. The product portfolio was further enhanced with the launch of Ultrapro anti-dandruff shampoo under the umbrella brand Vivel in December 2008.

FMCG
It is ITC's strategic intent to secure long-term growth by synergising and blending the diverse pool of competencies residing in its various businesses to exploit emerging opportunities in the FMCG sector. The Companys institutional strengths deep understanding of the Indian consumer, strong trademarks, deep and wide distribution network, agrisourcing skills, packaging know-how and cuisine expertise continue to be effectively leveraged to rapidly grow the new FMCG businesses. Over the last few years, ITC has rapidly scaled up presence in its newer FMCG businesses comprising Branded Packaged Foods, Lifestyle Retailing, Education and Stationery products, Personal Care products, Safety Matches and Incense Sticks (Agarbatti) with Segment Revenues growing at an impressive compound annual growth rate of 38% during the last 5 years. The Companys unwavering focus on quality, innovation and differentiation backed by deep consumer insights, world-class R&D and an efficient and responsive supply chain will further strengthen its leadership position in the Indian FMCG industry.

ITCs FMCG portfolio comprises:

New Product Development

At ITC Infotech, we work with clients to identify gaps in current practices by using proven technology innovation and product development best practices to benchmark. Our team has the expertise to help clients become more aligned, collaborative, and competitive in their product development processes, with a view to implementing targeted improvement. NPD solution includes an integrated Idea Management capability to issue ideation challenges, capture and develop ideas, search the idea bank, and evaluate ideas to select those to be proposed as development projects. Specific areas of our New Product Development practice include: Generating Requirements Project Management and Project Execution Development through collaboration Development through Technology Product Data Management Product Life Cycle Management Design Methodology Implementation & Training Value Engineering and Value Analysis Reverse Engineering ITC Infotech is focused on helping our clients realize optimal product development performance and transform the enterprise to sustain real, lasting results. Whether accelerating product introductions, increasing time to revenue, implementing technologies, or enabling better informed product decisions throughout the lifecycle, our team has the implementation experience necessary to drive transformation. Our team has helped clients achieve development cycle time improvement, two-fold improvement in return on R& D investment, and development pipeline throughput.

Cont.
Related service offerings: ITC Infotech New Product Development (NPD) service offering includes state of art solutions, services and products spanning across the complete product development lifecycle, from ideation through design to manufacturing and production across various industries. Our solutions always come with our experience of handling major projects for various leading companies worldwide thus providing faster deployment and accelerated results. ITC Infotech offers NPD solutions through the following phases of Product development: Product Design
Conceptualization Preliminarily Design Detailed Design / Calculations

Product Engineering

Product manufacturing

Advanced Mathematical Modeling Advanced Simulations Detailed Feasibility Study

Manufacturing Design Support Advanced Virtual Prototyping Six Sigma methodologies