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Experimental Research Designs

Experimental Design

Advantages
Best

establishes cause-and-effect relationships of experiments

Disadvantages
Artificiality Feasibility Unethical

Causality
Temporal precedence Covariation between IV and DV Eliminate alternative explanations

Types of Experimental Designs


Simple True Experimental Complex True Experimental Quasi-Experimental

Types of Experimental Designs


Simple True Experimental Complex True Experimental Quasi-Experimental

Simple True Experimental


Characteristics Types Variations

Characteristics of True Designs


Manipulation (treatment) Randomization Control group

Characteristics of simple true designs


One IV with 2 levels (T, C) One DV

Types
Randomized posttest control group design Randomized pretest-posttest control group design

Randomized posttest control group design


R R T C Post Post

Randomized pretest-posttest control group design


R R Pre Pre T C Post Post

Advantages & Disadvantages

Advantages of pretest design


Equivalency

of groups Can measure extent of change Determine inclusion Assess reasons for and effects of mortality

Disadvantages of pretest design


Time-consuming
Sensitization

to pre-test

Solomon four-group design


R R R R Pre Pre T C T C Post Post Post Post

Variations
Independent groups (between groups) Repeated measures (within groups)

Repeated Measures Design

Advantages:
Fewer

subjects needed (less costly) Sensitive to finding statistical differences

Disadvantages:
Order

effect (practice, fatigue, carry-over)

Dealing with Order Effects

Counterbalancing
n! Latin

squares

Latin Squares
1
Row 1 Row 2 Row 3 Row 4
A (60) B (0) C (180) D (120)

2
B (0) C (180) D (120) A (60)

3
D (120) A (60) B (0) C (180)

4
C (180) D (120) A (60) B (0)

Dealing with Order Effects

Counterbalancing
n! Latin

squares Randomized blocks

Time interval between treatments

Variations

Independent groups (between) vs. repeated measures (within) designs

Consider external validity when deciding which design to use.

Types of Experimental Designs


Simple True Experimental Complex True Experimental Quasi-Experimental Pre-Experimental

Characteristics of True Designs


Manipulation (treatment) Randomization Control group

Characteristics of simple true designs


One IV with 2 levels (T, C) One DV

Complex True Experimental


Randomized matched control group design Increased levels of IV Factorial design Multiple DVs

Complex True Experimental


Randomized matched control group design Increased levels of IV Factorial design Multiple DVs

Randomized matched control group design


M M R R T C Post Post

Used in small samples cost in time & money

Complex True Experimental


Randomized matched control group design Increased levels of IV Factorial design Multiple DVs

Increased Levels of IV
Provides more complete information about the relationship between the IV & DV Detects curvilinear relationships Examines effects of multiple treatments

$0
Performance level (% complete)

Reward Amount $1 $2

$3

DV

Amount of reward promised ($)

IV

Increased Levels of IV
Performance level (% complete)

DV

Amount of reward promised ($)

IV

Complex True Experimental


Randomized matched control group design Increased levels of IV Factorial design Multiple DVs

Factorial Design
>1 IV (factor) Simultaneously determine effects of 2 or more factors on the DV (real world) Between Factor vs. Within Factor IDd by # of factors and levels of factors

2X2

Do differing exercise regimens (hi, med, lo intensity) have the same effect on men as they do on women?

3 X 2 (Exercise Regimen X Gender)


2

factors Exercise Regimen 3 levels Gender 2 levels Between factors DV? Experimental IVs or Participant IVs?

Gender Male Female

Exercise Intensity

High Medium Low

Do strength gains occur at the same rate in men as they do in women over a 6 mo. training period? Measurements are taken at 0, 2, 4, 6 mo.
2 X 4 (Gender X Time)
?

factors Time 4 levels Gender 2 levels Between or within factors? DV? Experimental IVs or Participant IVs?

Time 0 mo. 2 mo. 4 mo. 6 mo.

Gender

Male Female

Cell means, Margin means Main Effects, Interactions

Time 0 mo. 2 mo. 70 60 65 4 mo. 90 75 83 6 mo. 130 90 110 85 64 74

Gender

Male Female

50 30 40

Cell means Margin means Grand mean

Time 0 mo. 2 mo. 70 60 65 4 mo. 90 75 83 6 mo. 130 90 110 85 64 74

Gender

Male Female

50 30 40

Parallel lines indicate no interaction.


Interaction of Exercise Intensity and Gender
70
VO2 Max (ml/kg/min)

Is there a main effect?

65 60 55 50 45 40 35 High Medium Exercise Intensity Low Male Female

Interaction of Exercise Intensity and Gender


70
VO2 Max (ml/kg/min)

Is there a main effect?

65 60 55 50 45 40 35 Male Gender Female High Medium Low

Non-parallel lines indicate an there Is a main interaction.


Interaction of Gender and Time
140 120
Weight Lifted (lbs.)

effect?

100 80 60 40 20 0 0 mo. 2 mo. Time 4 mo. 6 mo. Male Female

Interaction Between Gender and Time


140 120
Weight Lifted (lbs.)

Is there a main effect?

100 80 60 40 20 0 Male Gender Female

0 mo. 2 mo. 4 mo. 6 mo.

Interpretation
Always interpret the interaction first (graphical) If no significant interaction, interpret main effects

Advantages of factorial designs:


Greater

protection against Type I error More efficient Can examine the interaction

Disadvantages:

subject # for between factor designs

Consider external validity when deciding which design to use.

IV A: Exposure to Violence violent vs. nonviolent video IV B: Gender male vs. female DV: # ads recalled (0-8)
B
9

B1 B2

1 2

1 1
9 5

2 5
5 5

3 7

IV A: Exposure to Violence violent vs. nonviolent video IV B: Gender male vs. female DV: # ads recalled (0-8)
9

B1 B2

A: Yes B: No AxB: Yes

Complex True Experimental


Randomized matched control group design Increased levels of IV Factorial design Multiple DVs

Do strength gains occur at the same rate in men as they do in women over a 6 mo. training period? Measurements are taken at 0, 2, 4, 6 mo.

Time 0 mo. 2 mo. 70 60 65 4 mo. 90 75 83 6 mo. 130 90 110 85 64 74

Gender

Male Female

50 30 40

Types of Experimental Designs


Simple True Experimental Complex True Experimental Quasi-Experimental

Characteristics of True Designs


Manipulation (treatment) Randomization Control group

Less control More real-world Program evaluation

Randomized posttest control group design


R R T C Post Post

Randomized pretest-posttest control group design


R R Pre Pre T C Post Post

Quasi-experimental Designs

One group posttest-only design One group pretest-posttest design Non-equivalent control group design Non-equivalent control group pretest-posttest design Time series Single subject designs (Case study) Developmental designs

Quasi-experimental Designs

One group posttest-only design One group pretest-posttest design Non-equivalent control group design Non-equivalent control group pretest-posttest design Time series Single subject designs (Case study) Developmental designs

Randomized posttest control group design


R R T C Post Post

One group posttest-only design (One shot study)


T Post

No control of IV threats Use?

Quasi-experimental Designs

One shot study One group pretest-posttest design Non-equivalent control group design Non-equivalent control group pretest-posttest design Time series Single subject designs (Case study) Developmental designs

Randomized pretest-posttest control group design


R R Pre Pre T C Post Post

One group pretest-posttest design


Pre T Post

History Maturation Testing Instrument decay Regression

Use control group

Quasi-experimental Designs

One shot study One group pretest-posttest design Non-equivalent control group design Non-equivalent control group pretest-posttest design Time series Single subject designs (Case study) Developmental designs

Randomized posttest control group design


R R T C Post Post

Non-equivalent control group design (Static group comparison design)


T C Post Post

Selection bias

Quasi-experimental Designs

One shot study One group pretest-posttest design Non-equivalent control group design Non-equivalent control group pretest-posttest design Time series Single subject designs (Case study) Developmental designs

Randomized pretest-posttest control group design


R R Pre Pre T C Post Post

Non-equivalent control group pretest-posttest design


Pre Pre T C Post Post

Can check selection bias

Quasi-experimental Designs

One shot study One group pretest-posttest design Non-equivalent control group design Non-equivalent control group pretest-posttest design Time series Single subject designs (Case study) Developmental designs

Time series
Pre Pre Pre Pre T Post Post Post Post

Quasi-experimental Designs

One shot study One group pretest-posttest design Non-equivalent control group design Non-equivalent control group pretest-posttest design Time series Single subject designs (Case study) Developmental designs

Quasi-experimental Designs

One shot study One group pretest-posttest design Non-equivalent control group design Non-equivalent control group pretest-posttest design Time series Single subject designs (Case study) Developmental designs

Developmental Research Designs


Longitudinal

Cross Sectional

Powerful (within subject) Time consuming Attrition Testing effect

Less time consuming Cohorts problem

Choosing a Research Design


Best addresses the problem Ethics Cost in time and money Validity (internal & external)

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