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What I Learned At

SXSW
Interactive 2012

So what did I learn?

My 2012 Sessions
Teaching Touch: Tapworthy Touchscreen Design
The Complexity Curve: How to Design for Simplicity Whats The Next Big Thing in Social Networking? Does Your Product Have a Plot? Coolhunting and Coolfarming with Social Media Learn to Code and Make the Software You Want UX Smackdown! User Testing Techniques in the Ring High On Line: Applying Psychology to Web Design The Trend of Trending A Brief History of the Complete Redesign of Google

My 2012 Sessions (cont.)


Bootcamp for a UX Team of None
Shut Up & Draw: A Non-Artist Way to Think Visually The Psychology and Interfaces of Social Design Intent & Impact: How Visualization Makes a Change Sean Parker Presentation The Right Tool for the Job: Native or Mobile Web? Using Psychology to Increase e-Commerce Conversion The Airbnb of Anything: The Growth of P2P Markets Digital Debauchery with Anthony Bourdain

Sessions
General 11% Social 11%

Design & Development 39%

Self Help 22%

Mobile 17%

The Complexity Curve: How to Design for Simplicity

Complex systems that appear to have an impossibly large number of variables can actually be described and understood with remarkably few.
David M.Hogue, Ph.D. VP XD at Fluid

Designers

People

Scientist

Focus on:
Functionality Content Flow

Focus on:
Relevance Difficulty Clarity

Focus on:
Chaos

Ten Opportunities to Simplify (it may be complex if)


1. Messy & Confusing 2. Indirect Action 3. Everything to Everyone 4. Design by Consensus 5. Nice to have 6. Copying Solutions 7. Map to Organization 8. Lead with Technology 9. Design for Yourself 10. Accept Assumptions

If you find yourself in situations where you are doing or saying these things, you probably have the opportunity to make your design better, to reduce the complexity, and to simplify.

http://www.amazon.com/Passion-Natural-Water-Based-Lubricant-Gallon/dp/B005MR3IVO

instead of one story, there are two stories going on

the official manufacturer story


parallel story / secondary story reached an exponentially larger audience makes Amazon the place you want to go

http://www.amazon.com/Passion-Natural-Water-Based-Lubricant-Gallon/dp/B005MR3IVO

only digital media has the ability to transform

the observer into the author

Products that allow a story to be told are the ones we keep coming back to

Learn to Code
and Make the Software You Want

History of the Complete Redesign of

A Brief

History of the Complete Redesign of

A Brief

Key Differences Between Kanna & Strawman

Kanna
Didnt Launch Presented via Projector Included the Design Process

Strawman
Launched Presented via 11x17 80lb Paper Simply showed Before & After shots

Created Mockups & Asked Questions

Took a Design Temperature

8 Design Lessons Learned from

#1 Executive

Buy-In

#2 Take the Design Temperature

#3 Unique Concept

Presentation

#4 Do the Initial Design in a Vacuum

#5 Ask for Help Bring Everyone In

#6 Create a Bullet-Proof Prototype & Style Guide

#7 Test Do the Research

#8 Eat Your Own Dog Food

Intent & Impact: How Visualization Makes a Change

"It's not about making the data simple, it's about making the complex comprehensible & accessible
- Moritz Stefaner

OECD Better Life Index

http://oecdbetterlifeindex.org/

Old Model

Pummel consumers until they submit


New Model

Educate and empower consumers to aid decisions

The Content Grid is a visual guideline that plots out two things: 1) who should create content and 1) how it should be distributed for the biggest sales impact.

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