Presented By: Chandan Sharma Roll no: 13100 Telecom & IT management UIAMS

CONTENTS
1.

2.
3. 4. 5. 6. 7. 8.

COMPANY OVERVIEW INVESTOR RELATION MISSION, VISION, VALUE STATEMENTS CORPORATE STRUCTURE PRODUCT PORTFOLIO SWOT ANALYSIS MARKETINIG MIX INDUSTRIAL MARKETING CONCEPTS

COMPANY OVERVIEW

Indian Telecommunication company operational in 19 countries across India, south asia & africa. Fifth largest telecom operator in the world. ( 230.8 million subscribers) Largest cellular service provider in the India. (178.6m subscribers) Airtel is the third largest in-country mobile operator by subscriber base after china mobile and china unicorn.

INVESTOR RELATION

Total profits ( sept11)- rs.1307.5 cr Lesser than earlier years because of the Rebranding, expansions and acquisitions in africa.

Total employees- 22,858.

Public sector company (listed in BSE in year 2002). Bharti airtel stock value- BSE- 346.40 NSE- 345.85

INVESTOR RELATION
Customer

base:

India & South Asia: 178,606,000 GSM mobile, 3,328,000 Telemedia customers and 6,614,000 Digital TV Services (status as on September 30, 2011) Africa: 48,437,000 GSM mobile customers. (status as on September 30, 2011) Shares in issue: 3,797,530,096 as at September 30, 2011

Mission We will meet the mobile communication needs of our customers through : Error-free service delivery. Innovative products and services. Cost efficiency.

Values We will always put our customers first. We will always trust and respect each other. We will respect our associates as we respect each other. We will work together through a process of continuous improvement

CORPORATE STRUCTURE

RESTRUCTURING PROCESS
Restructuring went effective from 1st august 2011. Aimed at driving greater business and functional synergies, providing a common interface to customers, and creating a de-layered and more agile organization. In addition, the new structure will provide more meaningful, empowered roles and enhance employee engagement.

Now focus on B2B and B2C Divisions.

PRODUCT PORTFOLIO

1. VOICE: Fixed line and broadband.

1.

2.

Mobile data.
Toll free services.

3.

PRODUCT PORTFOLIO

2. DATA & IP Internet access. Satellite services. Website builders. Hosted mail. Security solutions.

1. 2. 3. 4. 5.

3. 4.

CONFERENCING. DATA CENTERS.

5.
6.

DIGITAL MEDIA.
VAS.

COMPETITION
1. 2. 3.

BSNL MTNL. Reliance communication.

4.
5. 6. 7.

Vodafone.
Idea cellular Tata-teleservices. Aircel.

STATUS OF AIRTEL IN
INDIAN TELECOM INDUSTRY

SWOT ANALYSIS OF AIRTEL

Strengths

Excellent Marketing. Good Plans and Services Wide customer base. Successful introduction of 3G. Tie ups with foreign companies to improve operations & to go global. Good brand equity. Good distribution network.

SWOT ANALYSIS OF AIRTEL

WEAKNESSES:

Improper customer service. Customer complaint rates are high according to TRAI.

Improper implementation of Re-branding strategy.

SWOT ANALYSIS OF AIRTEL

OPPORTUNITIES:

Untapped rural market. Global market.

SWOT ANALYSIS OF AIRTEL

THREATS:

Introduction of Mobile number portability (MNP). Price competition from Vodafone and Idea.

MARKETING MIX OF AIRTEL

The 7 Ps of marketing: Product Price Place Promotion People Processes Physical evidence

1. 2. 3. 4. 5. 6. 7.

PRODUCT
Airtel Pre-paid Airtel Post-paid Blackberry Wireless Handheld Value Added Services (VAS) The different value added services provided by Airtel are Instant Balance Enquiry 24Hr recharge Facility Caller line identification Call divert, Call wait & Call Hold Multimedia messaging service (MMS) Airtel Live Portal SMS based Information Service

.CONTD

Hello Tunes & Ring Tones Voice Mail Service Easy Post-paid bill collection Gifting of Ring Tones & Hello Tunes GPRS

Business Solutions

PRICE
Customer based pricing strategies. Flexible pricing mechanism Controlled by TRAI.

PLACE
It has wide and extensive presence even in the remotest areas Airtel Customer Care Touch Points Distributors like E.g. Paan shops, grocery stores, chemists, outlet etc.

PROMOTION
Large scale print and video advertising. Big celebrities like SRK and Sachin are roped in to endorse the product because it . In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tune is the most downloaded tune in India. Provides innovations such as Bollywood movie premiers, music services such as ring back tones & many more.

RECENTLY LAUNCHED PROMOTIONAL

ACTIVITIES

PEOPLE
Total Employees 22,858 (Bharti Airtel consolidated) as of october 2011. Dedicate and passionate workforce. One of the best customer support.

PROCESS
Process for services is very easy and customer can avail it very easily. 121 is the customer support no. which can be dialed from anywhere in India.

PHYSICAL ENVIRONMENT

INDUSTRIAL MARKETING CONCEPTS

Marketing of Enterprise services. Relations with channel partners. Tie-ups with IBM,ERICSSON, HUAWEI, ALCATEL LUCENT. Procurement from Suppliers of copper cable and fiber optic cable. Various mobile services as facilitating servicesfor the organizations.