MOTIVATION-CONTENT THEORIST

Clear understanding of motivation Division of motivation theories Theorist of content motivation; explanation and comparison among them The summaries with critics of the theorist
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What is motivation?
The word motivation is coined from the Latin word "movere", which means to move moving force behind our actions, driven by our desire or aims

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Theories of motivations Maslow

Two factor theory McClelland Needs theory Human relation Theories of motivati on Content theorist Contemporary theorist Process theorist McGregor X and Y Theory Adam equity theory 3/30/12 Vroom

Alderfer ERG theory

hierarchy of needs Herzberg

Early theorist

Scientific management

Content Theorist

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Abraham Maslow
Hierarchy of need

The five needs

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self actualization needs

Three added needs Maslow later added three more

Cognitive needs

Aesthetic needs

Transcende nce needs

Although Maslow referred to additional aspects of motivation, 'Cognitive', 'Aesthetic', and 'Transcendence', he did not include any of these as additional stages in the Hierarchy of Needs

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Maslow thoughts
once a lower need is satisfied is no longer a motivating factor

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FREDERICK HERZBERG
Two Factor Theory
Motivator factor

Hygiene factor

WOR K

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What are motivator and what are hygiene ?

Motivators Achievement Recognition Hygiene factors

company policies supervision working conditions salary safety job security

interesting work increased responsibilities

advancement

growth opportunities

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COMPARISON BETWEEN HERZBERG AND MASLOW

Motivator

Self actualization needs Esteem needs Social needs

Th mo ey a tiv re at not or

hygiene

Safety needs Physiological needs

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CLYATON ALDERFER
ERG Theory

expanded Maslow's hierarchy of needs by categorizing the hierarchy into his ERG Theory Existence Relatedness Growth ERG Theor y

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COMPARISON OF ALDERFER AND MASLOW

Existence

Physiologic al and Safety

relatednes s

interpersonal love and EXTERNAL esteem needs

growth 3/30/12 Self Actualization and INTERNAL esteem needs.

Comparison in disagree......
AlderfersERG theory demonstrates that more than one need may motivate at the same time.

A lower motivator neednot be substantially satisfied before one can move onto higher motivators.

The ERG theory acknowledges that if a higher level need remains unfulfilled, the person may regress to lower level needs that appear easier to satisfy. This is known as the frustration-regression principle.

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DAVID MCCLELLAND
Needs Theory David McClelland described three types of motivational need from his 1961 book,

Achievement motivation (n-ach) First of all, they like situations where they can take personal responsibility for finding solutions to problems

n-ach people are more responsive to the Herzberg motivators *responsive not
similar

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Power motivation (n-pow) This need is not simply seen as the raw desire to control others or simply to exert authority.

Power motivation

Aldefer growth need

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Affiliation motivation (n-affil) High n-affil people value relationships over accomplishments, and friendship over power

Maslows need to belong

Affiliation

Aldefer relatedness needs

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TO SUM UP...................
Every theory received their critics in one way or another as every theory can fit better in some industry and location than other according to it idea of motivation relation to the workforce Abraham Measurem Maslow ent of satisfy of needs is not possible Hierarchy of needs order differ Some people have multiple motivation needs 3/30/12

Its more Clayton Aldefer complex than Maslow

Herzberg Herzberg gave too much emphasis on job enrichment. classifying salary as hygiene factor

McClelland doesn't explain the idea of balanced needs

RESOURCE USED
http://www.mbaknol.com/management-concepts/theories-of-motivationherzberg%e2%80%99s-motivation-hygiene-model/ http://www.mbaknol.com/management-concepts/theories-of-motivationabraham-maslow%e2%80%99s-need-hierarchy-model/

http://www.mbaknol.com/management-concepts/theories-of-motivation-mcclelland

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