Sampling Method

GROUP MEMBERS
Name Roll no. 07

Abbas Badami
Aniket Nipane Farheen Kadge Kaushik Raul Mayur Pimpalkar

15
23 31 39 47

Salman Shaikh
Munir Halai

55

What is Sampling
In statistics and survey methodology, sampling is concerned with the selection of a subset of individuals from within a population to estimate characteristics of the whole population.

Why do we do sampling?
Researchers rarely survey the entire population because the cost of a census is too high. The three main advantages of sampling are that the cost is lower, data collection is faster, and since the data set is smaller it is possible to ensure homogeneity and to improve the accuracy and quality of the data.

Example

Example

A subset of the population, selected by either probability or non-probability methods. If you have a probability sample you simply know the likelihood of any member of the population being included (not necessarily that it is random.

Selection of a sampling method

The objectives of the study The financial resources available

Time limitations
The nature of the problem

How do we select the sample

Geographic Area Demographics

Usage/Lifestyle
Awareness

Sampling Error
Sampling error is any type of bias that is attributable to mistakes in either drawing a sample or determining the sample size.

Sampling Methods
Simple Random Sampling Systematic Sampling Probabilistic

Stratified Sampling

Cluster Sampling Sampling Convenience sampling

Nonprobabilistic

Judgement Sampling Quota Sampling Snowball Sampling

Probabilistic Sampling

Probabilistic
Simple Random Sampling
Each unit in the population has an equal chance of being selected. Free from Sampling Bias. Random Number Generator Tool can be used e.g.. Lottery System

Example
Objective : Selection of 99 Families Each family has been assigned numbers 1-100 Want to avoid duplication Selected numbers would be used for Sampling

Probabilistic
Systematic random sampling Systematic random sampling is a method of probability sampling in which the defined target population is ordered and the sample is selected according to position using a skip interval.

Probabilistic
Stratified random sampling Stratified random sampling is a method of probability sampling in which the population is divided into different subgroups and samples are selected from each.

Probabilistic
Cluster Sampling A random sampling plan in which the population is subdivided into groups called clusters so that there is small variability within clusters and large variability between clusters. e.g. Survey of academic performance of school students in India.

Nonprobabilistic Sampling

Nonprobabilistic
Convenience Sampling It is a sampling method in which units are selected based on easy access/availability.

Examples

Nonprobabilistic
Judgment Sampling
Judgment sampling involves the choice of subjects who are most advantageously placed or in the best position to provide the information required.

Nonprobabilistic
Quota Sampling
Quota sampling requires that representative individuals are chosen out of a specific subgroup. Eg: An interviewer may be told to sample 50 females between the age of 45-60.

Nonprobabilistic
Snowball Sampling
Snowball sampling technique is where existing study subjects recruit future subjects from among their acquaintances.

Example

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