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Effect of Business Environment in Tourism

PRESENTED

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BY :-

What is a Tourism Industry? A Tourism Industry may be Click to edit Master group or cluster of defined as a subtitle style small firms which deals in providing attractive and affordable holiday packages to its customers, either within a state, country or at international level. 4/5/12

OVERVIEW
Its Boom time for Indias tourism and

hospitality sector.

A 5,000 year history , culture ,religion and

alternative medicine fascinate both budget and luxury travelers alike.

The focus of the industries on the Atithi Devo

Bhavahcampaign, targeted at the inbound foreign tourists in the country. Translated literally this means Guest is God.
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PROMOTION OF TOURISM
Ambassador) (B.Amb)

Incredible India! :- AAMIR KHAN. (Brand Gujarat Tourism :- AMITABH BACHCHAN. Goa Tourism:- PRACHI DESAI. (B.Amb) Kerala Tourism:- Govt. of Kerala (Incredible

India!).
Rajasthan Tourism:- Govt. of

Rajasthan(Incredible India!).

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PHOTO GALLERY
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What is Business Environment?

A Business Environment comprises Click to edit Internal & External Factors both the Master subtitle style which affect the overall smooth running of any firm, Industry or a large Business Organization.

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Internal factors are those which are controllable and exists within the boundary of the business. These are:

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External factors are those which are uncontrollable and lie beyond the boundary of an Organization. It includes the following:-

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ECON OMIC

POLITI CAL

TECHNOL OGICAL

factorS
SOCIA L
ENVIRONM ENTAL

LEGAL

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As far as Tourism Industry is concerned, it is also affected by both; the Internal & External factors i.e. its Business Environment.

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In order to judge the Internal factors of a Tourism Industry, a SWOT analysis has to be performed by each and every Tourism Industry respectively.

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SWOT Analysis of Tourism Industry

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STRENGT H
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WEAKNESS
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OPPORTUNITY

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THREAT S
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EXTERNAL FACTORS AFFECTING TOURISM INDUSTRY POLITICAL FACTORS

It includes political harmony Click to edit Master subtitle style and good

execution of law & order within the state or country. Promotion of tourism by the govt. , issues related to rules & regulations of the state or the country.

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Tax Benefits & discounts provided to the

ECONOMIC FACTORS
It includes the overall economic status of the state or the country, whether, rich or poor. The per capita income of the individuals, Click to edit Master subtitle style their standard of living, education, disposable income. The percentage of the share which the govt. is ready to spend on tourism and recreation.

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SOCIAL FACTORS
It includes factors related to society and social well being of individuals living in an area. Demographic factors are taken into Click to edit Master subtitle style of individuals account such as the number living in an area, age groups, social customs, traditions, beliefs etc. Certain obligations and social responsibility has to be followed by govt. and tourism industry.

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TECHNOLOGICAL FACTORS
It lay emphasis on the use of complex and Click to edit Master subtitle style order to sophisticated technology in promote and market tourism industry.

The use of mass media, internet, magazines and presentations so as to advertise the company.
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customers with easy payment

LEGAL FACTORS
It includes those factors which have to be Click to edit Master by law style followed strictly subtitle (both; the customer & the tourism department).

Issues related to conservation of Environmental laws and regulations, issue of tourist visas to international customers, holding of license by the tourism company , rules & regulations etc. 4/5/12

The key Environmental issues concerning the Tourism industry are:Maintaining the rich bio-diversity of the tourist spots & hubs. Click to edit Master subtitle style Pressure on Ecosystems prevailing in those geographical locations.

ENVIRONMENTAL FACTORS

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SCOPE OF TOURISM
Tourism inIndiais the largest service

industry, with a contribution of 6.23% to theNational GDPand 8.78% of the total employment in India. foreign tourist arrivals and 740 million domestic tourist visits.

India witnesses more than 17.9 million annual

. The tourism industry in India generated

about 100 US$ billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate. 4/5/12

According to

World Travel and Tourism Council, India will be a tourism hotspot from 20092018,having the highest 10-year growth potential.TheTravel & Tourism Competitiveness Report 2007ranked tourism in India 6th in terms of price competitiveness and 39th in terms of safety and security.Despite short- and medium-term setbacks, such as shortage of hotel rooms,tourism revenues are expected to surge by 42% from 2007 to 2017. 4/5/12

ISSUES, DOUBTS Click to edit Master subtitle style & QUERIES

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THANK- YOU
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