Activities at a Glance

ETP
ETP: Evidence translated into practice

Objective:
A scientific session clubbed with pleasure trip for the doctors. 2 day program. 1st day CME in first hour followed by recreation. A certified program for physicians and top GPs.

Strategy:
To upgrade doctors (mainly GP and low end physicians) via this initiative with a pleasure program.

NTM
Nurses Training Module A certified course for nurses/paramedical staff . Helping hand to doctors in terms of counselling patients. Beneficial in scenarios where a doctor hardly gets time to counsel his patients. Objective: A service given to the doctor. Strategy: To conduct in nursing homes/hospitals mainly in secondary towns. Can also be initiated in cities as per the approval from the hospital/doctor. Content: Basics of diabetes Disease Management (dos & donts)

VC
Video Conference:
CME conducted via web Min doctors enrolled in each centres: 5

Rosave CME will be conducted in two ways: a) SAVE CME (arranging meetings in hotels) b) Via VC (we are keeping the name as In-Touch)

Dine with Doctor

Objective:

A unique initiative to come closer to the doctors.

Discussion on medical aspects and newer strategy discussion with them over dinner.

Strategy: Help to build local KOL via the activity.

Questionnaire to be designed for RSM/ZSM to guide them on what topics to discuss.

3D Clinic
Objective:

Branding of our conventional camps

A way out to let the doctor perceive the event as a CRM one. Strengthening the doctors specialist status to public. Ensuring that patients adhere to their treatment Strategy: Retaining and increasing the existing doctors support. To grab business from non-Rxer.

PG package
Objective:

Up grading their knowledge in recent happenings in medicine.

Strategy: Selecting PGs from the institutions (mainly medicine and diabetolgy PGs) Knowledge up-gradation (molecule/brand basis) through trails. Arranging periodic medical CME in the institution with HOD.

Radio talks/Press Conference/ Awareness Program

Objective:

Enhance the Publicity of a doctor.

Strategy: Selecting new upcoming doctors or competitor doctors (especially those drs who are not ready to take any CRM from us). Involving him as a speaker in specific days like world heart day/diabetes day etc. Awareness program (day specific) via jingle: to publicize the initiative taken by Alembic.

FAQ Booklet
Objective:

Based on Situation handling in the doctors chamber

Confidence boosting for the field to tackle common situations. Strategy: Designed in Q&A form. Brand differential highlights (ways to hype on our brands) Recent pack & price of all the brands (with SKUs) Speciality-wise brand positioning

Endorsement
Importance:

A social proof to sell a molecule or a brand medically via a doctor.

Usability: Brand launch to our field Launch to other doctors

Strategy: Identifying doctors (mainly our CRM doctors).

Competitor Rxer doctor (to take him in our fold)

Blog (for our field colleagues)

Objective: Platform to share opinions and views. Latest updates on the field of cardio-diabetic medicines Preferred contents can also be incorporated: a) Poll b) Quiz c) Idea section etc Also can be operated via mobile applications (since all field colleagues are using GPRS)