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BALAJI COMPANY

Prepared By :
Giri Hemant Bhikhadiya Chintan Kakdiya Sanjay

Submitted To
Vidhita Mem

A Marketing mix is the division of groups to make a particular product, by pricing, product, branding, place, and quality.

Although some marketers have added other P's, such a personnel and packaging, the fundamentals of marketing typically identifies the four P's of the marketing mix as referring to.

Balaji Wafers, as its name indicates that basically all products are wafer and also namkeen. Under this two product line several product are by fully semi automatic plant. Its products like crunchy food for fresh mood. Food for thought Food for journey Food for time pass Food for celebration A product is the other important aspect of marketing. Here the products that the unit manufactures are only mentioned, which need to be marketed with proper planning & foresight. The product is;

Wafers:
Potato Masala Potato Salted Banana Mari Banana Masala Tomato Masti Chat Chaska Dhoom

Namkeen:
Farali Chevdo Mung Dal Shing Bhajiya Aloo Sev Khatta Mitha Mix Shing Chataka Pataka Chana Dal Masala Peas Ratlami Sev

The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product. The business may increase or decrease the price of product if other stores have the same product. The maximum retail prices of the various items produced by the unit. Price is not just a number on a tag or an item. Price is all around us. The price of various products differs from other. The price of balaji various product are mainly Rs 5 and Rs 10 packing make in company.

Promotion is considered to be the main aspect of marketing promotion consists of advertisement sales promotion, direct marketing etc. It refers to the method or strategy chosen to promote the sales of product. Promotion refers to marketing activities used to communicate positive, persuasive information about an organization. Its products and activities directly or indirectly exchange in target market. The Balaji Wafers Pvt Ltd. has chooses the way if advertisement to promote the sales of its products and also gift articles provide to retailers, in the competition time decreasing price of a product, improve the quality and quantity.

Advertisement is an important aspect in marketing. It is concerned with the preparation of visual and oral messages for making people aware of and favorably inclined towards product, brand, service, quality and institution and so on. The ultimate aim of advertising is to contribute towards increase sales and to increase profit. It is a specialized technique of popularizing the product and is indispensable in the marketing of goods.

Advertising is a powerful promotion tool to establish and retain brand loyalty, whether a company is introducing new produces or expanding the existing one. Advertising is inevitable in this modern competition market. It can be done through various ways. So far as BALAJI is concerned it also spent a good amount on advertising. It makes advertising by following ways:1.Lighting board 4.Calendar 2.Banners 5.Wall painting 3.Kitchen 6.Wall clock

Place represents the location from where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.

The products produced by Balaji Wafers Pvt Ltd are sold in few cities and villages in Gujarat & other States.

CHANNEL OF DISTRIBUTION

Channel of distribution is the route or ways through which goods or services move from the place of production to place of consumption. In modern marketing so many channel of distribution exist. Channel of distribution have a vital role especially in the distribution of consumer goods. The most innovative product offered as an attractive price world is of no use unless there is as efficient distribution system. So far as Balaji Wafers is concerned its product is a consumer product so it mainly sale the product directly to its dealers and distributor not to consumer. However it has also a big distribution network at various places in Gujarat In case BALAJI WAFERS PVT LTD transportation and dispatch activities are performed by carry and forward agencies. The names of carry and forward agencies and their areas are given below

Company
Carry and forward department

Distributer Dealers Retailers Consumers

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