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presente rs

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Background of bottled water

The first bottled waters were sold as 'miracle cures at the springs where the water came from. Bottled water is drinking water, carbonated water, mineral water, distilled water, spring water, well water, or de-ionized water packaged in plastic bottles or glass bottles. Sizes range from small single serving PET bottles to large carboys for water coolers.

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The global bottled water sales have increased around $60 billion and a volume of more than 115 million liters. The global rate of consumption has quadrupled between 1990 and 2005. Spring water and purified tap water are currently the leading global sellers. Approximately 200 billion bottles globally are consumed per annum

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Aqua fina- Profile

Aquafina is a brand of bottled water. It was launched in America in 1988. It is the top bottled water in America. After doing a good business in the other countries of the world it has recently been launched in Pakistan. 1994 It was first distributed in Kansas and was distributed across the United States, Canada, Turkey Vietnam Pakistan and India. 2003 It became the United States' top-selling bottled water brand.

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Aqua fina- Profile

Aquafina uses PepsiCo's own purification system, which it calls HydRO-7 It includes charcoal filtration, reverse osmosis and Ozona ion. They claim that this system removes substances that may be in other brands of bottled water. Aquafina uses the term "Purified Drinking Water" on its label

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WORLD WATER BOTTLED MARKET

Annually consumption: 189billion liters Estimated sales: $ 200 Billion Consumption growth: 7 % per year

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Aqua fina- Pakistan

There is no mineral water bottle company in Pakistan except Aqua fina. Aqua fina provided the mineral water for the first time in Pakistan. With the population of 180 million (estimated July 2007) Pakistan holds the ninth largest market with 34% urban population Increasing overall population with a significant increase in urban population has resulted in more consumption of consumer goods.

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PAKISTANI BOTTLED WATER People using bottled water:

7 to 8 % Annually consumption: 1.7 billion liter water Estimated sales: RS 20 billion Consumption growth:1.7 % per year
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Producer

Business Model Uses its distribution strength in

The on-trade channel.

Retailer

carbonated brands to push its fruit juice brands as well as bottled water via

Distributor

Exclusive contracts with many outlets and clubs throughout the country.

Consumer
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Aqua fina-Product Life Cycle

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