Professional Documents
Culture Documents
Ortolano
Henri Nestl
Competitive Breakdown
Brand Recognition
Financial Performance
During the current economic times, Nestle has been faced with a decline averaging 5.88% per year
2011
Sales (in millions)
2010 93,015
2009 107,618
2008 109,908
2007 107,552
83,642
Competitive Conclusion
Nestle stands among its competitors quite strongly through product development and innovation Although they have faced declining profitability over the past few years, industry wide theyre still remaining profitable and competitive. Ranked 3rd largest chocolatier in the world
Value Chain
Although every aspect of the value chain are import to Nestle, the one that stands out above the rest are the Consumer Needs because theyre ever evolving, and Nestle stands on the forefront of knowing what consumers want. Consumer insights and Nutrition, Health and Wellness benefits are the starting points for their research and innovation pipelines across all business and product categories.
Alliances
The Rainforest Alliance - to help protect the biodiversity of our delicate ecosystem Girls Scouts of America to release a collaboration cookie candy bar
S.W.O.T.
Strategy
Strategy
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