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John J.

Ortolano

Henri Nestl

Company Product Line

Competitive Breakdown

Brand Recognition

Product Line Projections


With the current socio-economic crises effective the Ivory Coast, a major projection within the confectionary industry will be involving the decrease of cocoa production causing the industry to learn towards alternative ingredients in production and/or changes to the product overall One of the ways to reduce the overall cost of the production of the chocolate is to pump air into the products to displace what would be solid chocolate, and being able to call it lighter.

Financial Performance
During the current economic times, Nestle has been faced with a decline averaging 5.88% per year

2011
Sales (in millions)

2010 93,015

2009 107,618

2008 109,908

2007 107,552

83,642

Key financial ratios

Competitive Conclusion
Nestle stands among its competitors quite strongly through product development and innovation Although they have faced declining profitability over the past few years, industry wide theyre still remaining profitable and competitive. Ranked 3rd largest chocolatier in the world

Projected revenue and cost changes


Over the next 10years, Nestle has positioned themselves for many small changes to secure their desire for 5-6% organic growth per year Revenue changes emerging market from within the third world segment Cost Changes decreasing supply of cocoa beans and labor restrictions are going to drive up cost

Value Chain
Although every aspect of the value chain are import to Nestle, the one that stands out above the rest are the Consumer Needs because theyre ever evolving, and Nestle stands on the forefront of knowing what consumers want. Consumer insights and Nutrition, Health and Wellness benefits are the starting points for their research and innovation pipelines across all business and product categories.

Alliances
The Rainforest Alliance - to help protect the biodiversity of our delicate ecosystem Girls Scouts of America to release a collaboration cookie candy bar

S.W.O.T.

A $240 Billion Opportunity

Business Model for Development


Independent businesses, each independently strong and flexible, following its own rules, with business-specific knowledgeable management and a specific structure so that it can be competitive and successful.

Business Model for Development


Specific business models for increased competitiveness Dynamic, entrepreneurial market teams Linked R&D and open innovation Leveraging Group scale manufacturing & Services the efficient support structure Increased transparency to drive flawless execution

Strategy

Strategy

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