The shoe laundry

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4/26/12

How you have recognized the opportunity & How was the idea was The idea already exists. generated ?
Our idea is to take it further into newer markets. The opportunity was seized taking into consideration the size of the market it caters to. Peoples disposable income and improved lifestyle lead us to expand the scope of the idea further.
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How you have recognized the opportunity & How was the idea was The concept of generated ?brain child of shoe laundry was the
Sandeep Gajakas in 2004 A highly successful venture this concept has now penetrated into Tier 1 cities across India Annual Turnover of 85 100 crores The advantage is its presence in Uncluttered market space with no competition
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Feasibility Analysis

Test market potential Test Concept Resources

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Testing Market Potential

Kindly answer the following questions: 1. Kindly rate the importance of footwear for you as per the following options:

a. Shoes are meant for the basic purpose of protecting feet (hence Ill be satisfied with just a pair) b. Shoes are a necessity but its good to have variety, c. Shoes are essential fashion (I own a umpteen pairs) d. Others please specify__________

2. How often do you buy shoes/ sandals?

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Testing Market Potential

3. What is the number of pairs of footwear you own? Specify. 4. Are there certain specific brands you prefer to shop from? a. Yes b. No.

5. If yes, then how rigid are you about shopping form them only and not shifting to a newly launched brand?

6. What are the most important features in a pair of footwear that you seek for every time you go shoe shopping?
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7. What out of comfort or fashion/ design is more important in a

Test Concept
1.

Do you care for the footwear that you use daily or specifically? a. Yes( ) b. No( ) c. Sometime ( )

If yes what category of vehicle you use (please tick your Preferences)
a)

Party wear shoes/sandals ( ) Daily use ( ) Multi use footwear ( ) Only Branded ( ) Both branded as well as unbranded ( ) I care for them at any cost ( )

b)

c)

d)

e)

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f)

Test Concept
2. Where do you use your precious footwear?
a) b) c) d)

Personal use/ office use () Party use ( Anywhere() Other please specify ________________ )

3.

What is your preferred location in your area for footwear purchase?

a) b)

________________________ ________________________ ________________________

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c)

Test Concept
4.

Tell me do you agree with the statement one (1) or statement (2) Statement 1 : You must care for your footwear Statement 2 : its only waste of time but sometimes it is useful to mend the high priced footwear.

Response:
a)

Agree with the first Agree with the second No opinion

b)

c)

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Test Concept
5. Are you aware of the best places of footwear repair and maintenance in your area? Yes ( IF yes where do you go for a the repair
a)

No (

High class repair Local cobbler Showroom ( (

( ) )

b)

c)

d)

Anywhere else ( please specify______)

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Test Concept
6. Are you a user/consumer of branded footwear? If any please specify?
a)

Yes ( No (

) please specify _________________ )

b)

Type of footwear used or proffered by you?

a)

Shoes( ) Sandals( ) Chappals( ) High heels( ) Boots( )

b)

c)

d)

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e)

Tangible Resources
RESOURCES Office Computers Vehicle Equipments & solutions required for shoe-care Self-Funded Rs.2,00,000/Customer Centric: Shoe Makeovers in time

Physical Resources

Financial Resources

Organisational Resources
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Intangible Resources
RESOURCES Skilled cobblers Stock Manager Pickup & delivery Sales executives Exclusive shoe Laundry Shoppe Enriching customers experience

Human Resources

Reputational Resources

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Industry Analysis & Competitors Analysis

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Industry Analysis

Industry Rivalry: (Unorganized) Power of suppliers:

Less competition, mostly cobblers High

Power of buyers: Medium Potential entrants: Low

Threat of substitutes:High

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Rivalry Among Competitors

Attractiveness Low 1 No. of competitors Large 2 3 4 High 5 Small Fast Low

Industry growth Slow Fixed Cost

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High

Threat from Substitutes

Attractiveness Low 1 Availability of close High substitutes Switching cost Low Substitutes price value
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High 2 3 4 5 Low

High Worse

Better

Barriers to Entry
Attractiveness Low 1 Product differentiatio Low n Switching cost Low 2 3 4 High 5 High High Large

Capital Small requirements Access to raw 4/26/12 materials Easy

Restricted

Bargaining Power of Buyers

Attractiveness Low 1 Number of buyers Small Availability of substitutes Switching cost Buyers threat of backward integration 4/26/12 Many Low High 2 3 4 High 5 Large Few High Low

Bargaining Power of Suppliers

Attractiveness Low 1 Number of suppliers Small Availability of substitutes Switching cost Few High 2 3 4 High 5 Large Many Low Low

Suppliers threat of High forward integration 4/26/12

Business Model
Core Strategy Strategic Resources

Partnership Network

Customer Interface

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Core Strategy
Vision:

To make foot wear hygiene and shoe care a part of every individual lifestyle by making the shoe laundry available to every customer at every corner of the country.

Mission:

Clean , Repair & deliver your footwear at your doorstep , thereby enriching your daily footwear wearing experience.

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STRATEGIC ADVANTAGE Uniqueness perceived by the customer Industry wide Low cost Position

STRATEGIC TARGET

DIFFERENTIATION

OVERALL COST LEADERSHIP

Particular Segment only

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Shoe Laund ry

FOCUS

2323

Strategic Resource
Core Competency Provide end to end solutions for your footwear How do we do it
a)

Dismantle the footwear Wash it thoroughly Inspect the footwear Repair the footwear Assemble the footwear Shine it

b)

c)

d)

e)

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f)

Strategic Resource
Partnership Network : Startup Customer Interface: Target Market HNI, 5 star hotel guests, High end socialites Fulfillment & Support Go to Market: Tie-up with hotels, Online Marketing , Track your orders online Pricing: Differentiated pricing Basic Cleaning: Rs. 100 Add on 4/26/12 repairs & cleaning : Rs.50 extra

New Venture Team

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New Venture Team

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New Venture Team

Board of Directors : Nitesh Amin, Hiren Bhanushali Management Team : Nitesh Amin, Hiren Bhanushali, Kaustubh Satanekar, Mrityunjay Singh, Akash Vaswani, Bhakti Thakkar, Sowmya Charita Team brings more talent, resources, ideas, and professional contacts to our Venture

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New Venture Team

Key Employees : Supply Chain Head 7 Clusters : 7 team heads for every area 3 Area Coordinators Other Professionals : Every cobbler will be tried to hook into the hub

Every Area will have a Rag Pickers as a collection agents (paid basis) Customer 4/26/12 Care Unit : 1 TL + 15 call centre

Forecast

Sales Forecast:

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Forecast

India produces 2065 million pairs of shoes per year High end: 600 million No. of pairs sold in Mumbai: 15 lacs per year
No. of Pcs
12 10 8 6 4 2 0 4/26/12

Profitability

Basic Service Charges : Rs 100 Additional charges based on Service provided

Monthly expenses 30,000

Rent 15000 10,000 2 skilled cobbler 10,000 equipment and solutions Pick up/Delivery 5,000 Other Expenses 10,000(Travelling, Bills, etc)

4/26/12 No. of pairs serviced per month 1000

Profitability

Liquidity Efficiency We will use our resources very productively.

Productivity Per day/ Cobbler - 25 Delivery Time 2-3 days

Stability

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Final Business Plan

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Group No. 6
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4/26/12