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McDonalds
McDonalds is a name which is today synonymous with the fast food. McDonald's is a fast food chain with restaurants all over the world It serves burgers and other fast food customized to local tastes. Its philosophy has been 'one world, one burger Headquarters: Oak Brooks, Illinois, US. In India, McDonald's had a very well orchestrated supply chain, called the 'Cold Chain'.
In year 2004, McDonalds was the largest marketer of fast food in the world. 31000+ restaurants. 47 million customers served daily. 1999- 8th most valuable brand. 2000- ranked among top 100 firms in the world In India: Incorporated in 1993, MIPL is McDonalds Indias wholly owned subsidiary. In India, McDonalds open its first restaurant in Vasant Vihar, South Delhi.
A SUPPLY CHAIN IS
A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer. Supply chain activities transform natural resources, raw materials and components into a finished product that is delivered to the end customer
Procurement Warehousing Transportation Retailing All the above activities took place in temperature controlled atmosphere
List of suppliers
Dynamix dairy industry (cheese) Trikaya agriculture (iceburg lettuce) Vista processed food pvt ltd. (chicken and veg range of products Radhakrishana food land(distribution centre- delhi and mumbai) Amrit food(long life UHT milk and milk products for frozen desserts)
Buns from Shah Bector & sons khooli Maharashtra, Cremica Ludhiana
Fresh Iceberg lettuce From trikaya agriculture, telegacon Maharashtra, Ooty farms, ootacamandu TN, meena agritech, Delhi
3 logistical drivers
Facilities- they are the actual physical location in the supply chain network where the product is stored, assembled, or fabricated. The two main facilities are production sites and the storage sites. In McDonalds, because the products are perishable, storage time was minimal so as to reduce the wastage. Transportation- it is the process where the inventory is moving from place to place. Refrigerated vans are used here in this case. Inventory- it includes raw materials, work in progress, and finished goods within a supply chain