A Case study on Mobile Operating Systems Submitted by Team No: 4 Presenters Roll No: 23 to 30

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Introduction to the case

The Indian Telecommunications network is the second largest in the world. Today, it is the fastest growing market in the world, which has projected to have 1.159 billion mobile subscribers by 2013. Several leading global consultancies estimate that India will become the world's largest mobile phone market by subscriptions by 2013.

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INDUSTRY ANALYSIS Telephone Subscribers (Wireless and Landline): 900 million (July 2011) Land Lines: 34.29 million (June 2011) Cell phones: 851.70 million (June 2011) Monthly Cell phone Addition: 11.41 million (June 2011) Teledensity: 73.97 % (June 2011) Projected Teledensity: 1 billion, 84% of population by 2012

As the fastest growing telecommunications market in the world, India is projected to have 1.159 billion mobile subscribers by 2013. Several leading global consultancies estimate that India will become the world's largest mobile phone market by subscriptions by 2013. The industry is expected to reach a size of 344,921 cr. (US$ 69.95 billion) by 2012 at a growth rate of over 26 per cent, and generate employment opportunities for about 10 million people during the 5/6/12 same period.

INDUSTRY STRENGTHS

Huge Customer potential

Teledensity still being 48% and rural tele-density 21%.

The broadband subscribers grew from 0.18 million in 2005 to6.2 million as on 30 April 2009 and about 7.98 million, at the end of the December 2009. High Growth Rate
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Nokia says

NOKIA finds that is likely to be Apple that will command the largest share of overall mobile handset revenue with 25.8%; Nokia is expected to take second-place with 21% of the market. The global smartphone market is expected to register higher (24.9%) as compared to the entire mobile handset market (14.7%) from 2010 to 2015.
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The smartphones market had grown with annual growth rate of 29.5% from 2008 to 2009 and further grown by 59.3% over 2009 to become $85.1 billion market in 2010. which is expected to reach 294.1 million in 2015 growing at 27.3% from 2010 to 2015.
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As per 2011-12 data

Android to Command Nearly Half of Worldwide Smartphone Operating System Market by Year-End 2012 Android will move to become the most popular operating system (OS) worldwide and will build on its strength to account for 49 % of the smartphone market by 2012

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Table1 WorldwideMobileCommunicationsDeviceOpenOSSalesto EndUsersbyOS(ThousandsofUnits)

OS Symbian Market Share (%) Android Market Share (%) Research In Motion Market Share (%) iOS Market Share (%) Microsoft Market Share (%) Other Operating Systems Market Share (%) TotalMarket 5/6/12

2010 111,577 37.6 67,225 22.7 47,452 16.0 46,598 15.7 12,378 4.2 11,417.4 3.8 296,647

2011 89,930 19.2 179,873 38.5 62,600 13.4 90,560 19.4 26,346 5.6 18,392.3 3.9 467,701

2012 32,666 5.2 310,088 49.2 79,335 12.6 118,848 18.9 68,156 10.8 21,383.7 3.4 630,476

2015 661 0.1 539,318 48.8 122,864 11.1 189,924 17.2 215,998 19.5 36,133.9 3.3 1,104,898

iOS Android JavaME Symbian BlackBerry WindowsPhone WindowsMobile Samsung Bada BREW LG Palm ZTE 5/6/12 HUAWEI

61.50% 18.86% 12.81% 3.47% 2.48% 0.23% 0.20% 0.18% 0.14% 0.10% 0.03% 0.00% 0.00% 0.00%