Welcomes you in

the opening of this

years of research in
innovation
A wonder in fashion
design
 You see, it emanates a
sense of womanliness.
Here is every color, style
and fit .
Most remarkably it
flatters your youth and
charming body type.
every woman holds a
hidden beauty of heaven. Her
beauty glows most only when
she is well dressed.
 Today’s casual dress is no more
Our innovations bear casual. A pair of pants balanced
mystic vision, that take from hip to heel, a red top
care of change in your designed to enhance & highlight
aptitude, choice of color, the natural curves to expose
and texture. The original the charming beauty of the body
natural beauty & charm is everybody’s desire.
that your figure possess is
highly enhanced being
dressed with this blue
skinny jeans, red top and
the thin red veil. It is our
promise to make you look
great and be the center of
attraction wherever you
appear.
 Silhouette Color
general outline SILHOUETTE, Important
or shape of the TEXTURE, COLOR, in design, and
costume. DETAILS,EXTRA an emotional
impact
Extras
Texture Trims
Details
Texture, the feel Accessories Collars, sleeves,
of fabric contributes shoulder, waist that
to appearance and transforms the
performance garments.
 Silhouette
general outline or shape of the
costume.
expertvillage.com/video/126991_body-conscious-silhouettes-
fashion-d... -
Our dress is of soft silhouette. We call it "body
conscious". It is not tight-fit. Body conscious does
not mean that a women have to have every
indention in her body shown and exaggerated.
Body conscious just means that the cloth knows
where it's lying on the body. This dress is body
conscious because it know where your curves are,
it doesn't veer away. It enhances the shapely
curves without exaggeration or low down. We
know well, how a woman wants to present herself
to catch the admiring looks from the eyes of other
women & men in the surroundings.
 The feel of fabric contributes to appearance and performance
URL (1) en.wikipedia.org/wiki/Texture, (2)
daphne.palomar.edu/design/texture.html
Texture refers to the
sensations caused by the Women’s skin is most tender
external surface of fabric soft smooth silky and touch-
received through the sense friendly. Women’s dress has
of touch. This is of to be skin-friendly so that
paramount importance to when the dress is worn the
3D design to get actual 3D skin gets a pleasant feeling,
feel of a surface to feeling of wind playing with
understand the extent of the body, feeling of tender
stretch. The actual surface soft loving caress.
texture needs to either be The dress is as pleasing as feather
felt, or seen with light touch on your soft smooth tender skin.
raking across surface to It is comfort that counts. We are
make the texture visible. confident that this dress will enhance
your beauty & charm to a great extent .
Color is the byproduct of spectrum of light. Color is the visual perception. Our dresses hold
colors derived from spectrum of light to interact with thousand admiring eyes. A well
balanced color dress interact with tender skin & brightens your beauty to highest extent.

A dress with well

judged combination of Every woman has
color makes woman own her
beauty charm
princess of beauty. It $individuality
delicacy. Every woman is
keeps smiles in her unique.
They need different colors to
rose petal lips and bringreal
their out beauty & enhance
blush in twilight hue properties of
their individual physical
cheeks, fetch amazing attraction. To that our dress
Take care of
admiring looks from have
and1799 sheds to choose
every eyes all around.
from
Color gives a woman a
powerful radiance.
 Mother Nature has wonderful choice. She gives different shapes
& looks to her daughters, but cares much to make everyone
beautiful charming lovable and delicate, much more than any
other creation.

Women are the

highest form of creation.
Every care should be taken to
dress up them with highest sense The basic sections of all
garments include top fronts &
of perfection in design & style. backs, bottom fronts & backs,
sleeves, collars /neck line ,
cuffs / sleeve plackets,
We take care in pockets, waistline treatment.
Hems may be completed as a
interlocking details to part of a component or as part
fit every individual of final assembly. Stitches,
fashion prone lovely seams, and / or bonding are
textileguides.com/index.php?...&view=article&id=63&Itemid=79
done to give the garment final
To buy the right fitting dress needs measuring a
woman's body where they usually curves in & out
the most & exposes the real beauty. No need to be
34-24-36. Woman of any shape looks charming if
her dress is befitting one. Mother Nature made
them amazing beautiful, we just brighten the look.
Hip
Stand straight with
Bust your feet together.
someone measure Have a friend measure Waist
you with the tape over your hips and Bend over to one side.
under your underarms, rear, be sure around Find where your waist
around your back and the fullest part. naturally creases.
over the fullest Measure the area round.
part of your bust. It should be right
under your navel.
www.overstock.com/womens-measurement-guide.html -
 we take every care of
* The Benefit you derive
our products are * Cloth for all occasion
Distinctive, Superior
* Our Product attributes
Communicable, Affordable,
Durable. They provide * Different classes users
elegance & charm * Keep competitors at bay
* Product Variations

They give you entire satisfaction

 Product Price
Quality & Design List Price
Best Features Discounts
Brand Name Payment Period
Packaging, Services Target Credit Terms
Customers

Intended
Promotion Positioning
Place
Advertising Channels, Coverage
Personal Selling Locations, Inventory
Sales Promotion Transportation
Public Relations Logistics
 Product Customer
solution
Price Customer
cost
Place Convenien
ce
Promotion Communicati
on
Quality & Design: our product “Passion” is from the
finest quality fibers, that does not lose its texture or
smoothness and the design bears the latest
innovation in the fashion industry.
Best Features: Durability, Reliability, Performance,
Taste. Random wash & use doesn't affect its
performance or charm. “Passion’ fits you close, it
touches your soft tender delicate skin
as if morning breeze gently hugging your bare body, it
gives you a feeling of silky smooth loving care that
you deserve so much.
Brand Name: The product being exhibited is Brand
named as “Passion." You get “passion”, and know the
difference. We promise you amazing looks in faces
around you.
Competition: Your support to “passion” left our
competitors out of their wit. You presence made us
confident to present before you more quality designs
List Price: Very small negligible difference in texture,
color, design makes difference in price making “Passion”
affordable for top class to the lower-middle class
fashionable women. We care for women - the wonder
creation of dear God. “Passion” comes in 17 sizes ( for
every possible shapes ), in 99 color. Price range from $
54.00 to $. 181.
Discounts: Resellers get encouraging discounts.
Moreover they make proper use of demand-supply-price
situation to raise the price. We have not yet experienced
such situation when “passion” or any of our products
have been sold below price. Any order for five gets 10%
off.
Payment Period: Our Payment period are very flexible. But
the more period you take, the more you delay the next
supply to your store. So we suggest that you take a
reasonable period. Even buyer of one gets 15 days
satisfaction grace period or return “Passion”, however
used.
Credit Terms: We make shopping even more pleasant with
Advertising: Our advertisements through print &
electronic media develop attitudes, create awareness,
& transmit 100% accurate information for evaluation
and trial by the prospective buyers and we proudly say,
we get favorable response from the target market.
Personal Selling: Our person to person customer
relationships are enviable. Our sales girls represent the
organization perfectly & are well mannered & friendly ,
and deliver “passion” at your doorstep.
Sales Promotion: Along with “Passion” you get charming
gift items for your baby, coupons for reduction price in
next buy, & many more.
Public Relations: We value deliberate, planned &
sustained effort to establish and maintain mutual
understanding between us and the people.
Communication mails are sent to prospective customers
from our database. Your presence, as always is
inspiration for us.
Sponsorships: We sponsor countrywide games &
sports , medical camps, education stipends to help
underprivileged , disadvantaged men women and
children. They are our country folk. We belong to them,
they belong to us. We definitely belong to each other.
Channel: We work together with wholesalers & retailers.
Besides, our valued individual customers are our
wonderful reliable channel.
Coverage: Our distribution network is spread all over the
country through chain stores, wholesalers & retailers.
You need not get a car to find “Passion”. Take some steps,
enter any good fashion garments store, pick as many as
you like. Don’t forget the gift items, or % offs.
Locations: Major departmental stores in Gulshan, Mirpur,
Elephant rd . New market, Eastern Plaza, Bashundhara
Market, Rajanigandha, Md. Pur , & other major shopping
malls in Dhaka & other major cities. We
have our stores in Delhi, Kolkata, Lahore, Karachi, London’
Sydney. New York & more. Anyone can order through
internet and get delivery.
Transportation: Most of our transportation to wholesalers
& retailers are carried through covered trucks. We also
use air cargo planes.
Logistics: Our logistics management is the finest one.
Facilitating the flow of our products right from the
 www.brecker.com/value.htm

Customer value is the Total Customer Cost

sum total of benefits is the bundle of
a vendor promises its costs that
customer will receive customers expect to
in return for his pay in evaluating,
associated payment. obtaining, and using
It includes Product the product or
Value, Service Value, service. It includes
Personal Value, Image Monitory Cost, Time
Value. Cost, Energy Cost,
Psychic Cost
 Company Oriented to People Product Oriented to Customer
Oriented Oriented
Corporate : FEATURES of an offering
Decides the needs and value drivers of
customers in achieving its goals
Department:
Technical department : seeks
innovation
Production department: seeks
efficiency
Personal :
Purchasing department: seeks
Judge the personal
lowest needs and value of
priced materials
individual customers and clients. VALUE to the CUSTOMER
ECMRG Fall Meeting September 2004
ECMRG Fall Meeting September 2004
Total customer value
It is the relationship between attributes by performance of
the product and service in meeting customer needs (the
gap between present and desired ) . it says how features,
qualities, etc. of the product or service meet the
customers (present and desired & expected &
unanticipated) needs as much as possible. It is the bundle
of benefits customer get measured in terms of will and
ability
Total tocustomer
pay. The purpose
costof the organization is to create
value for the consumer.
It is the bundle cost consumers expect to incur in
evaluating, obtaining and using the product or service.
Costs include the value of money that will be exchanged for
the value of the product, the time spent in making the
purchase decision search for information & understand,
establish and compare important criteria, the energy
required in securing the information & comparison
shopping, and the psychic cost of making an informed
First of all we assess your needs & the
goods & services our competitors offer.
We design better goods and services to
meet your valuable taste choice & looks.
We price goods & services which reflect
cost, competition & your ability to buy.
We communicate information of those
goods & services to you & other buyers.
We make the goods & services available
at your most favorable times & places.
We provide services and follow ups to
ensure your satisfaction after purchase.
Customer creation and relation Annual sales to customer value
building lifetime

partn
er
advocate

supporte
r
clien
t
custome
r
Prospec
t
Year 01 year02 year 03 year 04 year 05

ECMRG Fall Meeting September 2004

The marketing environment perspectives that surrounds & impacts
upon organization are the 'macro-environment,' the 'micro-environment'
and the 'internal
Macroenvironment'. Micro Interna
Environment Environment l
Environment
factor factor factor
Political, Economic Suppliers Men, Money
Technological Customers Machine, Material
Socio-cultural Stakeholders Markets

www.marketingteacher.com/Lessons/lesson_marketing_environment.htm
 The Traffic Light
Policy

Red-STOP AMBER-MOVE WITH GREEN - CARRY

(1)Get rid of distributors CAUTION, (1)make ACTIVITY.
that favor competitor over improvements. (2) Reduce (1)Reward best distributors,
our own. (2) Withdraw our distributors that have (2)develop relationship
loss making products (3) Serendipity agency bases (3)Develop/enhance
Remove our branding from agreements. (3)Back pro the products that are highly
unappreciated clothing(4 ) active winners, who make profitable (4) Continue to
Stop sponsoring low our products central to sponsor top distributors
ranking products, enhance their business(4) Promote that enhance brand values,
exclusivity of our brand. reposition products that are picks up and sets more
mature retailers for our products.
Traffic light strategy can be run at any stage of marketing planning or creative
process, at the beginning of marketing, during marketing campaign, and end of
marketing programme as the producer reviews or controls marketing activities.
onlineinmarketing.blogspot.com/2008/01/traffic-lights.html
 Innovation is end result of a creative activity. We define ‘creativity’ as
a process to develop & put into trial novel ideas. Our innovation results
from intense efforts to develop new varieties, higher quality levels,
with lower cost. Our innovations are something else, possibility or
accomplishment, value beyond innovation itself.
Life’s ultimate luxury is to Fashions have passed
choose style and cloths to centuries of modifications in
wear that fits individual design. The reason behind our
personality.   Whether the popularity is that we never
style is sophisticated luxury gave up anything (design,
or inspired simplicity; rustic silhouette, etc.) but added all
charm or old world comfort; modern technology with
crisp, clean, modern or highest sense of aesthetics.
casual elegance; the breath The charm and beauty of
and depth of “Passion” help women is never ending. There
create unique vision at is every possibility that women
home or outside. We know will continue to go with the
Style and trend are trend we set for some century
distinctive ways of more. Women have become
expression. Our dress not more and more tend to go for
only expose the individual, fashion that exposes their
Customer value: "The perceived worth of the set of benefits received
by a customer in exchange for the total cost of the offering, taking
into consideration available competitive offerings and pricings."
------ Professor Mohanbir Sawhney
1. Customers define value in terms of
quality (value), not Product or
services. Value is not
2. Value is only perception even to the same theas price.
customer. orRaising
lowering the price
3. Value us contextual – end user, end use may change the
and environment
4. Value is multidimensional-functional, customers
incentive to
emotional, economic purchase,
but does not change
5. Value is a trade off between benefits the
value of the
and costs product
6. Value is relative to the next best
alternative www.realinnovation.com/content/c081103a.asp continued
James Anderson, James A. Narus, and Wouter Van Rossum
in their article "Customer Value Proposition in Business
Markets" in Harvard Business Review, classified value
propositions into three types:
All benefits: The organization list every perceived benefit
delivered by their product or service. It requires a
standardized list to be prepared for all customers in all
scenarios; this leads to benefit assertion without any
actual benefit to the target customers.
Favorable points of difference: Based on the customer’s
awareness of alternatives, the organization has to
articulate (presume) the ways in which his offering is
different and better to the alternatives.
Resonating focus: The organizations need to demonstrate
their offerings superiority on key elements of value that
are most www.realinnovation.com/content/c081103a.asp
relevant to the customers. It must clearly
 Value based pricing : funny !
“Selling only on price, where's You want best products, none
the fun in that ?” We want to overpay. You know
recognized that when there is how much our products are
market pressure on price, we worth. It depends on how our
respond by demonstrating that product stands up against
we have something different to competing products. Our
offer - something that will product gives you more
provide superior value. value, so worth more & sold
Assessing and truly for premium price. You don’t
understanding customer value overpay us. You pay the value
in business markets is our you perceived & we measured.
beginning of Our specialty ? We can read
the path to profitable fun.” your heart.
www.baldrigeplus.com/Exhibits/Exhibit - Customer value.pdf
 Understand
the customer

Improve
Commit to
customer
the
value
customer

Obtain Create
customer customer
feedback value
ECMRG Fall Meeting September 2004
 Our performance last year
saved millions of $ and
We don’t confuse customers with helped price cut up to 30
company’s services, capabilities, percent.
offerings or features. Value must
produce measurable results that * Saved clients more than $
positively affect customer. Your need 30
that we meet, your success with our million in use cost every
products, people who buy our products, year
are important customer value that we * Improved marketing time
strive for. We offer you lower spending, by
more comfort and improved look. Our 25 percent to 40 percent
statements are simple and short. These * Doubled customer
brief statements identify the customer retention
needwww.illinoistech.org/technologynews.aspx/1348
and show the results delivered. for every client we serve
* Reduced work force costs
by
an average of 10 percent
We are proud to be
your integral part of
everyday lifestyle. In
our heart every
moment we feel urge
to see your smiling
face. Our integrity and
your support has
inspired us to
innovate designs you
so graciously love &
approve. We wont
ever let you down in
we are
in d
proud p t o f
st e
on e
to serve
us
you