Respiratory Chemist..

Objectives
Bringing Asthma Awareness at Chemist What important role Chemist can play in Inhalation Therapy How we can help chemists to increase their business and to improve their customer Relation services At last, to Develop more no. Respiratory Chemist as one who will give - Device Demo to every Asthmatic and their relative - Clarify Myths/Misconception of Asthma - Create the Mass Awareness on Asthma - Making a chemist as an educator

What I need to do..

Device Demonstration
Importance of Patient education & Counseling

Selling the Concept and uses of Peak Flow Master Distribution of Patient Education leaflet/ booklets/ AVs Making/ Conducting more no. of Swas Mitra Clinics Organizing SARTHI , a chemist education campaign at most of the Places Invitation cards for patient on near by Asthma Clinics/ Respiratory Drs

Impact..
Development of ongoing clinics Upgrading new Drs practice Availability Drive- Foracort Forte,Maxiflo, Zerostat VT, Nicogum,

Huf puff kit Nicogum POB cum promotional campaign Market insight & information Induction to new candidates Retailing chain Clinics Sporting and MSL preparation Peak Flow Master Using Regional Data of 1200 chemist

Impact on Team
Got easy entry at chemist Getting quality time and information Briefing cum Availability drive & ongoing promotion of

products Availability become easier We are using Swas Mitra clinic as a platform to build the new Drs practice Team could come across the real patient/ Drs issue of respiratory in the clinic Respiratory Team coordination in the arranging Drs for camp, making drug available, exchanging information have gone up

 Majority of the patient are SOS inhaler user or oral user,

hence we are getting new set patient in these activity

In clinic Discussion of us have taken different dimension

like We are making device call and emphasizing on 6 month change of Rotahaler Promoting Spacer to plain MDI Drs Promoting Respiratory chemist to Drs as a asthma patient educator services Peak Flow promotion with coordination Sending referral patient through clinics/ chemist Strength wise product promotion Rationalizing the call

Impact on C & Es
There are good no. of example where patient turn over in

ongoing clinics have improved through referral card of chemist/ Swas Mitra clinics Getting referral patient from respi chemist, which helping further to developing chemist As now majority of chemist doing the device demo, hence C & Es are now more focusing on the counseling end

Impact on Drs
6 young drs at Jaipur are being utilized in the Swas Mitra clinics, all

the Drs have appreciated this activity

Good no of drs now getting direct referral patient from the near by area

of Respi chemist, Drs are delighted to see unique initiation through Cipla.
Drs attached in the Swas Mitra clinics are seeing the follow up of Swas

Mitra clinics patient in their clinics

Good no of patient being referred to on going asthma clinics, this

addition of new patient in the clinic is most welcomed by the drs.

Few Drs have approached us to initiate this unique activity with them.