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Group Members :
Saurabh Bhatt 1164 Komal Chandane 1168 Rahul Dani 1172 Rohit Mandhane 1189 Saurabh Parashar 1197 Abhishek Rupwate 1201

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NEW PRODUCT

NEW MARKET
MANAGEMENT

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we are proud to introduce.

MU HELMET
Click to edit Master subtitle style

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WE KEEP YOU SAFE AND SOUND

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NEW-TO-THE-WORLD PRODUCT
Specifications The product is a wireless helmet which is connected with a mobile device to receive the phone call while driving. It provides for a great security feature.

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Business analysis
SWOT ANALYSIS

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Strengths Weaknesses Uniqueness of the Due to new entry product. market selling and Need for safety distribution overheads would be high. Multifunctional product Production depends on at cheap rate the forecasted demand

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Opportunities We are the first to bring this concept in the market. This kind of product is not available in the market Create the favorable image in the mind of the consumer. Threats Competition from existing brands Duplicity of the Product and Design by the unorganized players is also a threat.

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PRODUCT DEVELOPMENT
q

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Product features: Unbreakable material Inbuilt Bluetooth connectivity Tinted glass which helps in better vision at night and day also. Inbuilt cooling system. Wiper for rainy season Small batteries cheap and can be easily replaced. Customization. Ventilation arrangement

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market TESTING
q

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Target market for test

4 metros (Mumbai, Pune, Delhi, Chennai)

Duration for test

6 months Reason for selecting particular duration for test - Average repurchase period - Market competition - Cost

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CHANNELS OF DISTRIBUTION
Company Retailer Customer (Warehouse) (Retail Shop) (Customer)

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ADVERTISEMENT MEDIA;
1.

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Internet Advertising:
-Facebook Ads - Company website
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F A C

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Television
-Advertising frequency will be more -In morning up to 10 a.m. and at night from 7 p.m to 12 a.m

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News paper
states.

-Selection of newspaper as per the regional languages of the selected

Some Other Advertising

-Advertising hoardings at prime location in the city. -Participating in exhibitions. -Tying up with builders to provide this facility in premium flats

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Quotes:

Chance

takers are accident makers. Wishing won't keep you safe - safety will. Safety isn't expensive, its priceless. If safety is a joke, then death is the punch line. ~ Paul Laforest Know safety, no injury. No safety, know injury.

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