PROJECT TITLE

A competitive study on Bajaj two wheeler with other major competitors in Guwahati market.

- Present by Sandip Kumar Dhar

INTRODUCTION
After Sales & service is related to the human activity directed at satisfying human wants through the exchange of goods and service. Satisfying the customers occupies a most important position in business management. Customer satisfaction plays a crucial and critical role as it deals with customers and their needs. The major task of organization is to satisfy customers by meeting their needs and wants. The essence of organization is the customer and not the product shall be the heart of the entire business system. It emphasizes on customer oriented business. Policies and programs, which are formulated to serve efficiently the customer demand. Satisfaction of a customer is so basic that it cannot be considered as a separate function. It is the way whole business seen from the point of view of its final results i.e., from the customers point of view. A consumer is the king and has the right to choose from a large variety of offering. He is the main person around which all business evolves. Today market is a more customer oriented in the sense all the business operations revolve around satisfying the customer by meeting their needs through effective service. Thus, business is often dynamic, challenging and rewarding.

HISTORY OF THE COMPANY

Bajaj Auto is one of the largest manufacturers and exporters of two wheeler and three wheelers in India. Bajaj is a very old Indian company and enjoys a traditional goodwill in the market. Bajaj bikes and scooters have their own fan following. Bajaj bikes cover the market with Bajaj Motor Cycles & Bajaj Scooters. Bajaj bikes address the market across these two categories motorbikes & scooters. All Bajaj two wheeler run on petrol and have a decent mileage. Bajaj motorbikes are popularly called, give great mileage & are fancied by the young and speedy. Founded in 1926, at the height of Indias movement for independence from the British, the group has an illustrious history. Bajaj Auto is ranked as the worlds fourth largest two and three wheeler manufacturer & the Bajaj brand is well-known across several countries. Bajaj Auto has smartly introduced new segments in the motorcycle market to take on its arch rival.

Bajaj bikes in India are real value for money, the best of service and quality at economic rate. Bajaj bikes are great for its pleasure driving and mileage. On the other hand Bajaj scooter is an economy vehicle, in the reach of common man, more so, anybody youngsters, adult, old even ladies can safely ride this.

PRODUCT FEATURES
Discover ( 100-cc, 125-cc & 150-cc ) :
Bajaj Discover is the successful bike of India. Its available in three different versions with three different engines with different capacity, power and mileage. Its most popular 100150-cc segment bike in India. Bajaj discover is available in four colors. The new Bajaj discover 150-cc featuring 5 speed gear, air cooling, 8 liter tank etc. Bajaj discover price of different variants, features and specifications. At the showroom, this motorbikes costs around Rs. 46,070.00 (Discover 100-cc), Rs. 50,145.00 (Discover 125-cc) and Rs. 52,600.00 (Discover 150-cc) and on road price of around Rs. 54,048.00 (Discover 100cc), Rs. 58,195.00 (Discover 125-cc) and Rs. 60,693.00 (Discover 150-cc) at Guwahati. This include standard ancillary charges also. Currently, Delhi has the lowest and Mumbai the highest on road prices for Bajaj Discover. Bajaj Discover bike prices vary upon the two-wheeler dealers location.

Pulsar 150ccDTS-I :
A combination of technology and engineering, Bajaj Pulsar 150cc offers enhanced features like Digital Twin Ignition Technology (DTS-i) based engine, digital console, ride feel and chassis. New motorbikes in this series have a showroom price ranging Rs. 67,525.00 with an on road price of around Rs. 76,480.00 at Guwahati, which inclusive of all charges like insurance, octroi, RTO, etc. Currently, Delhi has the lowest and Mumbai the highest on-road prices for Bajaj Pulsar 150cc DTS-i . Bajaj Pulsar 150cc DTS-I bike prices vary upon the two-wheeler dealers location.

AIMS & OBJECTIVES

To conduct a situational analysis of after sales service of Bajaj motorcycles.
To conduct a market survey and study the pricing strategy of Bajaj motorcycles and its competitors. To study the relational ship of pricing with its sales volume.

METHODOLOGY
Collected & Analyzed the various aspects Prepared questionnaire for the survey Conducted the survey in Kamrup Compiled & Analyzed the data collected

FINDINGS
Most of the buyers want to buy Bajaj bike than other company bike. It is found that before the purchasing a bike most of customers first look his price.

It is found that most of customer by Bajaj bike for its better mileage.
Nearly about 28% feels that the resale value of Bajaj bike is more. An about 57% customer feels that increase of fuel price is not effect in two wheelers market. Most of customer wants to buy a bike between 50 to 70 thousands price level. Most of customer wants to buy two wheelers for college use and then office use. Most of respondents satisfied with after sales service of the Bajaj bike. 57% respondent satisfied with the warranty policy of Bajaj bike. 35% of the respondents feels that between 120 to 150cc bike is very popular in market.

Analysis Age of Respondents

AGE NO OF RESPON DENT 10 29 41 30 PERCE NTAGE 10% 29% 41% 30%

Below 20 20-30 30-40 Above 40

Data analysis and Interpretation :- On the above graph it is clear that out of 100 respondents, 10% is below 20 years 29% is between 20 to 30 years, 41% is between 30 to 40 and 30% is above 40 years.

Analysis Occupation of Respondents

OCCUPATIO NO OF N RESPONDEN PERC T ENTA GE

Govt. Service Private Service

Business Other

30 35
25 10

30% 35%
25% 10%

Data analysis and Interpretation :- It is observed that out of 100% respondent, 30% Govt. service, 35% look Private service, 25% Business, 10% Others.

Analysis Company which give better mileage

COMPANY NO. OF RESPONDE NT 26 17

Bajaj TVS

Hero-Honda 25 Yamaha Honda 14 17

Data analysis and Interpretation :- It is observed that out of 100% respondent, 26% respondent say Bajaj bike, 17% respondent say TVS bike, 25% respondent say HeroHonda, 14% respondent say Yamaha, 17% respondent say Honda.

RECOMMENDATIONS
Company should develop better motorcycles focusing middle aged group people with more style, power and mileage. Almost 100% people are searching for quality product with a good price. So, company should focus on producing quality product. Company should also focus more on availability of choice, colour variety and warranty scheme, for the satisfaction of customers. Very few people are influenced by advertising and dealers promotion. So, company should advertise properly in local newspapers, TV channels, Hoardings etc. and also offer test ride to the people by different promotional campaigning. The company dealers should provide installment facility to the customers, mainly to the service holders. The company dealers should provide more discounts during the time of festivals like Puja, Deepawali and Bihu etc. The company should provide Registration at an offer price.