Professional Documents
Culture Documents
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Activities matched with target markets. Consistency of objectives and targetmarket priorities. Common terms of reference. Assistance in measuring marketing success. Continuity in long-term planning.
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Competitive budgeting
Objective-and-task budgeting (recommended approach)
Activities by marketing-mix element for target markets Responsibilities (internal and external) Timetable and activity schedule Budget and contingency fund Expected results Measurements Progress reporting procedures Performance standards Evaluation timetable
Traditional
Marketing Strategy & Target Market Selection Target Market 3 Positioning Objectives Marketing Mix (8Ps)
Marketing Plan