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Drinking Water, Abbas Dndar Marmara niversitesi 2004

MEMBERS
Asad Abbas Usman Shah Hafiz Muhammad
Anum Raza

Misbah Asghar

Drinking Water, Abbas Dndar Marmara niversitesi 2004

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Drinking Water, Abbas Dndar Marmara niversitesi 2004

Drinking Water, Abbas Dndar Marmara niversitesi 2004

A product of PepsiCo. First introduced in 1988. Top bottled water in U.S Short history in Pakistan November 19,2005 Lahore and adjoining areas. Further areas in future

Drinking Water, Abbas Dndar Marmara niversitesi 2004

Vision
Leading House of FMCG

Local dominant
Global Prominence

Drinking Water, Abbas Dndar Marmara niversitesi 2004

Mission
Pledge to Serve Highest Level of integrity Affordable price

Drinking Water, Abbas Dndar Marmara niversitesi 2004

Slogan
Purity Guaranteed Make your body happy

Drinking Water, Abbas Dndar Marmara niversitesi 2004

Drinking Water, Abbas Dndar Marmara niversitesi 2004

Product Price Place Promotion

Drinking Water, Abbas Dndar Marmara niversitesi 2004

Core Benefit

Actual Benefit
Augmented Benefit

Price
Drinking Water, Abbas Dndar Marmara niversitesi 2004

Place

Drinking Water, Abbas Dndar Marmara niversitesi 2004

Promotion
Printed and Electronic Media Promotion Statement Sponsorship

Drinking Water, Abbas Dndar Marmara niversitesi 2004

Drinking Water, Abbas Dndar Marmara niversitesi 2004

Radio Ad

Drinking Water, Abbas Dndar Marmara niversitesi 2004

Drinking Water, Abbas Dndar Marmara niversitesi 2004

Geographic

Demographics
Psychographics Behavioural

Drinking Water, Abbas Dndar Marmara niversitesi 2004

Family Size Bottle Promotional activities like sponsorship Company should not have delayed launching in other cities Place refrigerator of aquafina on shops

Drinking Water, Abbas Dndar Marmara niversitesi 2004

Drinking Water, Abbas Dndar Marmara niversitesi 2004

Thanks
Drinking Water, Abbas Dndar Marmara niversitesi 2004