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A product of PepsiCo. First introduced in 1988. Top bottled water in U.S Short history in Pakistan November 19,2005 Lahore and adjoining areas. Further areas in future
Vision
Leading House of FMCG
Local dominant
Global Prominence
Mission
Pledge to Serve Highest Level of integrity Affordable price
Slogan
Purity Guaranteed Make your body happy
Core Benefit
Actual Benefit
Augmented Benefit
Price
Drinking Water, Abbas Dndar Marmara niversitesi 2004
Place
Promotion
Printed and Electronic Media Promotion Statement Sponsorship
Radio Ad
Geographic
Demographics
Psychographics Behavioural
Family Size Bottle Promotional activities like sponsorship Company should not have delayed launching in other cities Place refrigerator of aquafina on shops
Thanks
Drinking Water, Abbas Dndar Marmara niversitesi 2004