Professional Documents
Culture Documents
Presented by: Augustine kujur Kartikeya Nayan Paritosh Anand Pawan Sable
BOP
The superior man understands righteousness;the inferior man understands profit. -Confucius (551 - 479 BC)
Alcohol abuse exacerbates poverty: impact on work performance, health, accidents, domestic violence and child neglect.
Computer based company(1984) Well known for sophisticated warehouse and efficient supply chain management. Failed because in rural areas want to see the product before they buy it July 2010, Dell boosts around 6000 stores and channel outlets around the tier 3 markets.
Strategy
Penetration in low income vast Market Direct sales Dell chooses small, local retailers to which it directly delivers its products Establishing official service centre
WA HA HA
Hangshu Wahaha (1987) Beverage company marketing and distribution systems Sugar-and-alcohol distribution network co-operated with state Failed: Due to emerging private-run distribution networks New sales network by linking up with the powerful local distributors Hampered: Due to market for health and food products matured did competition increase Set up of own distribution network: consists of four layers
Provides a lot of free consulting and support, staff and funding for advertizing campaigns They kept following this strategy and often put up shop in poor, underdeveloped areas, boosting the local economy Success: Very efficient and more cost optimization than total integration Profit optimization and social entitlement upliftment
afterwords
At present condition targeting BOP in China is profitable and it helps in uplifting of poor people also. And Chinese trying to penetrate BOP of other countries.
THANK YOU