Accessible Tourism In India Challenges and Opportunities

Jayant Mahajan Ecole Hoteliere Lavasa Shrirang . Sahasrabudhe - Infosys Ltd

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Accessible Tourism in India - Challenges and opportunities

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Scope
Who is a tourist ? What is Hospitality What's Accessible Tourism all about What? Of Accessible tourism

Is it a business or charity?
How ? Of Assessable tourism. Road Ahead

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Atithi Devo Bhava (Guest is GOD)

India is a Journey of Mind and soul It is a Journey of Five Senses It is a Journey of Self Discovery It is a journey of self fulfillment

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Accessiblespecific approach -to develop tourism opportunities India: a Tourism in India Challenges and

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India at a Glance
5,000 year old ancient civilization

325 languages spoken 1,652 dialects and 18 official languages

29 states, 5 union territories 3.28 million sq. kilometers - Area 7,516 kilometers - Coastline

over 1 Billion population.

5600 dailies, 15000 weeklies and 20000 periodicals in 21 languages with a combined circulation of 142 million Worlds largest democracy and 4th largest economy

World-class recognition in IT, bio-technology and space.

Largest English speaking nation in the world. 2nd largest pool of scientists and engineers

And Also houses large amount disabled population of the world

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This makes the making Hospitality and tourism in this nation a very complex task

Tourism and hospitality?

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Tourism
Tourism

Hospitality

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Different Types of Tourism

Education Adventure Leisure Business Medical Rural Spiritual Sex

The intent of tourist to travel determines what kind of tourist he is.

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Source: Ministry of Tourism, Government of India

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India: a specific approach to develop tourism

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Tourism Economics in India

Foreign Tourist Arrivals in India 5.58 Million (Annual Growth Rate 8.1%) Domestic Tourist visits 12.07 Million (Annual Growth Rate 9.0 %)

Foreign Exchange Earnings from Tourism : USD 14.19 Billion (Annual Growth Rate 24.6 %)

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Cases
A rich OLD Business Man Wounded Marine Soldier A VI friend visit to museum A Hearing impaired friend - visit to Movie
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The Barriers for accessible tourism

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Simple Statistics
Size of the accessible market i.e Disabled people and their families members etc.. Is approx 18.11 % of India's population

Even if we take we take 1/4th of this population to be relevant for our context then it is about 47 million disabled tourists

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Accessible Tourism 1/2

Accessible tourism is the ongoing Endeavour to ensure

1. 2. 3.

tourist destinations, products and services are accessible to all people, regardless of their physical / Physiological limitations or age.

It encompasses publicly and privately owned tourist locations.

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Accessible Tourism 2/2

Accessible tourism enables people with access requirements, including
mobility, vision, hearing and cognitive dimensions of access, to function independently and with equity and dignity through the delivery of universally designed tourism products, services and environments.

This definition is inclusive of all people including those travelling with children in prams, people with disabilities and seniors.

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The pyramid of market segments

Persons with the highest level of access needs

Persons with access needs

Persons with all kinds of access needs

Persons with low access needs

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Reasons why we should think of Accessible tourism seriously

Good Business Case

Organizations Social Responsibility Good will Intangible assets Legal Compliance (PWD act of India makes it
mandatory to build a barrier free infrastructure)
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Where accessibility

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Intra personal
These are associated with a persons
psychological state, physical functioning or cognitive abilities

It covers themes such as stress, anxiety, lack of knowledge, health related problems and social effectiveness.

These may cause an individuals to participate in or avoid certain leisure activities

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Interpersonal constraints:
These arise out of social interaction or relationships among people within social contexts Those can occur during interactions with an individuals
social network, service providers or strangers, lacks a partner with whom to engage in some leisure activity
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Structural or environmental constraints

Climate Physical Infrastructure

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Stage 1 Planning
Major ones emerged at this stage are Inaccessible Web sites and other source of information poor understanding of their specific problems/ requirements among the booking staff Prevalence of their inhospitable attitude. distance of booking centers and to a large extend their inaccessibility.
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Stage 2 Travel
In general, intra-destination travel is most difficult part followed by lack of proper information and inadequate signage's at major points of reference. non-availability of personal aids/ equipments at the stations and in the vehicles

locating affordable and accessible accommodation and lack of knowledge about

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Stage 3 Accommodation
lack of necessary facilities in the rooms meant for tourists with reduced mobility lack of understanding about special needs among staff and inappropriate location of rooms meant for tourists with disabilities.

Standards not followed regarding the Layout of the room for disabled guests
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Place of Attraction / Visit

Natural Sites Museums Theaters Monuments Etc

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Accessibility requirements
Different types of Tourism will have different types of corresponding Hospitality units Different types of tourism and hospitality units will have different accessibility requirements

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Information Dissemination 1/2

Tourism literature and other promotional material employed tourism should provide a clear indication of accessible services and facilities,

Preferably accompanied by easily understandable international symbols.

Tourist reception areas (tourist destinations) should provide a listing of support services for tourists with disabilities

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Information Dissemination 2/2

Reservation systems should include clear and specific data on the level of accessibility of facilities and services advertised to persons with disabilities, order to ensure correct information and facilitate booking procedures. Reservation systems should be accessible so that any tourist can interact with them independently. To this end, websites and other reservation systems should be designed in such a way as to be usable by everyone. Those entrusted with receiving and following up on tourism consumer complaints should register and resolve complaints concerning the failure to provide services and facilities promoted or advertised as accessible, by a clearly designated procedure.

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Preparing the Staff

The staff of tourism establishments and tourism-related services should be prepared to understand and deal with the problems facing customers with disabilities. Staff should receive adequate training in the control and provision of services and the operation of facilities designated for customers with disabilities. Among the staff there should be persons familiar with means of communicating with persons with sensory impairments. Staff should be trained to deal with persons with disabilities courteously and expeditiously, to provide complete information on services and facilities available to them, and to offer assistance to facilitate their access to non-accessible services. Safety officers or their equivalents in tourist establishments and vehicles accommodating and carrying persons with disabilities should, as a rule and at all times, have a list of rooms and compartment numbers occupied by such persons, in case of emergencies.
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Parking areas Accessibility

Special parking areas should be available for the vehicles of persons with reduced mobility bearing proper identification as near to the entrance/exit of the building or sites as possible. Such areas should be monitored so that they are not used by non-disabled persons. Specially designated set-down and pick-up points should be situated as near as possible to the entrance/exit of the building or site for the arrival and departure of passengers with disabilities. Such points should be monitored so that they are not encumbered by other vehicles or objects. Individual parking spaces should be sufficiently large to enable passengers with disabilities to move comfortably between cars and wheelchairs and be situated so that persons using wheelchairs, crutches or braces are not compelled to move behind cars. To the extent possible, the access route to the site or building should be sheltered.
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Many Other guidelines related to other areas Signing Public Telephones Public Toilets Elevators Pricing

All this at No extra Cost

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Lavasa a accessible city - Vedio

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Questions ? / Discussion

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