You are on page 1of 28

Presented By: AMOGH PURANIK PIYUSH PATEL

Success Case-Studies

It was founded in 1938 as food processing and textile it

diversified in to electronics industry only in 1969.

In 1970 formed a joint venture with Japans NEC to

manufacture electric home appliances and audio devices.


In 1974 it acquired Korean semiconductor industry. In 1978 it acquired Korean Telecommunications. In 1984 Samsung became third company in the world to develop 64K DRAM after US and Japanese predecessors.

In 2005, Samsung surpassed Japanese rival Sony to


become the world's largest and most popular consumer electronics brand.

In 2006, Business week rated Samsung as 20th on its list of global brands, 2nd in the electronics industry.

In 2007, Samsung Electronics' handset division


overtook American rival Motorola, making it the world's second-largest Mobile phone maker.

In 2009, with a revenue of $117.4 billion it became the No.1


technology company.

In 2010, Forbes said that Samsungs brand value was as much as $12.8 billion with an average sale revenue growth rate of 17 percent for the past three years.

The company is listed in Green piece's Guide to Greener Electronics, where in October 2010 it was ranked 5th out of 18 leading electronics makers.

The company has been awarded as one of global top 10


companies in the Carbon Disclosure Leadership Index (CDLI

Samsung deals in the following products:

Semiconductors

Slimmer panels
Televisions

3D experience
Smart TVs and apps

Mobile phones

Market Share

The company is well known for its innovations in supply chain management and electronic commerce.

In the second quarter of 2010, Dell had between 18% and 19% share of the worldwide personal computer market, compared to HP with roughly 15%.

IDC's Q4 2009 estimates show Dell's share of the server market at 9.5%, up from 8.1% in the previous year.

The company reported the recovery of 78 million pounds (nearly 40,000 tons) of IT equipment from customers in 2006, a 93-percent increase over 2005; and 12.4% of the equipment Dell sold seven years earlier.[

It is world's fifth largest media conglomerate with US$86.64 billion (FY2011). Sony was one of the leading developers and remains one of the strongest proponents of the Blu-ray Disc optical disc format. Digital market share of Sony increased from 16.9% to 17.9% in 2010. Bravia is currently the top-selling LCD TV brand in the U.S., with 30% market share.

It reported 22% increase in total sales during September to 78,786 units. Total passenger vehicles sales in the domestic market stood at 26,319 units in September, up 10.22% from 23,877 units in the same month last year. The 'Indica' range reported sales of 10,282 units, up 64% from September, 2010. Sales of 'Sumo', 'Safari', 'Aria' and 'Venture' grew by 60% to 5,308 units.

In the commercial vehicles segment, the company sold 46,247 units in the domestic market in September, compared to 35,734 units in the same month last year, up 29%. Light commercial vehicle sales during the month amounted to 28,092 units, a growth of 47% over last year, while medium and heavy commercial vehicle sales stood at 18,155 units, a growth of 9% compared to September, 2010. The company's exports grew by 23% to 6,220 units last month from 5,057 units in the same month last year.

Its start as a company with $950,000 in revenue to its current state. Today, the multinational rakes in almost $100 billion a year and employs 450,000. In 1935, U.S. adopts Social Security and IBM's punched card machines to help with the massive record keeping required to keep tabs on tens of millions of Americans. In 1942, IBM becomes involved in the war effort, helping keep track of vital statistics by designing IBM tabulating machines.

In 1944, IBM co-develops its first computer, the Automated Sequence Controlled Calculator aka Mark I, with Harvard University. It was used by the Navy to calculate gun trajectories. In 1946, IBM provides a translation system for Nuremberg Trials. In 1956, it developed the first commercial hard disk drive, the 350 RAMAC Disk Storage Unit, which was a major component of the groundbreaking 305 RAMAC Computers.

In 1981, IBMS PC 5150 was a landmark in use of computers spread from military to big governments to common people. In 1991 it made $6 billion in service which rose to $33 billion in 2000 to $56 billion in 2010. IBM Deep Blue beats Garry Kasparaov, marking the first time a computer had defeated a reigning world champion in a traditional match. Kasparov resigned after 19 moves. In 2005, Lenovo purchased IBMs personal computing section making it a service company .

In 1975, Wal-Mart leases IBM 370/135 computer systems to maintain the inventory control for all merchandise. In 1977, Wal-Mart builds a companywide computer network and deploys a system for ordering merchandise from suppliers. In 1979, Wal-Mart sales top $1.2 billion, making it the first company to reach more than $1 billion in sales in a mere 17 years.

In 1983, company began using Bar-codes for scanning of POS data, In 1984, Store associates start using Texlon handheld terminals when reordering merchandise. In 1985, Wal-Mart has 882 stores and sales of $8.4 billion. In 1987, It links all operating units of company and headquarters with two-way voice, data and one-way video communication. In 1995 sales crossed $93.6 billion In 2006 , sales crossed $349 billion.

Failure Case-studies

1857 Saucona iron company Company produced rails for the rapidly expanding railroads and armour plating for the US Navy Branched out from steel, with iron mines in Cuba and shipyards 1930s the company made the steel sections and parts for the Golden Gate Bridge

During WW I & II was a major supplier of armour plate and ordnance to the U.S. armed forces 1,121 ships were produced from its 15 shipyards In 1943 Eugene Grace promised President Roosevelt one ship per day, and exceeded the commitment by 15 ships Post war the plant continued to supply a wide variety of structural shapes for the construction trades, forged products for defense, power generation and steelproducing companies

Bethlehem Steel's high point came in the 1950s, as the company began manufacturing some 23 million tons per year But eventually, the foreign firms were rebuilt with modern techniques and was cheaply available by late 1970 In 1982, Bethlehem reported a loss of US$1.5 billion and shut down many of its operations 1991- discontinued coal mining At the end of 1995, it closed steel-making at the main Bethlehem plant

By 1980s demand for the plant's structural products began to diminish, and new competition entered the marketplace Lighter construction styles came in which did not require the heavy structural grades The failure of management to innovate, embrace technology & inexpensive steel imports 2001, Bethlehem Steel filed for bankruptcy

CBM 1954 - Jack Tramiel In the early 1970s entered the volatile market for calculators and digital watches Purchased MOS Technologies (semi conductors) for vertical integration incorporated the company as Commodore International in the Bahamas to take advantage of lower taxes Computers for the masses, not the classes 1977 Commodore unveiled the Personal Electronic Transactor, better known as the PET 1981- VIC 20, sales reached $305 million 1982- Commodore 64 , 22 million units Market growth rate twice that of apple 1983- SX 64, 1985- Amiga 1000

Debt mounted with each passing quarter due to vertical integration, massive production and low retail 1984 - Irving Gould, failed to grasp important industry trends as a result Commodore became increasingly isolated While other manufacturers like IBM, Apple raced to build compatible systems companies that once produced software for Commodore turned their attention to the expanding markets of IBM and Apple It tried to bring new brilliant systems but wrong management , limited funds 1993- $357 million loss, market share-1.7% May 1994

The company started as a catalog business to sell jogging watches. The company sold merchandise through dozens of retail stores throughout the United States. On February 19, 2008, the company filed for bankruptcy, blaming low sales aggravated by a decline in and negative publicity surrounding its Ionic Breeze air purifiers Sharper Image said it had $251.5 million of assets and $199 million of debts as of January 31, 2008, according to the filing.

Motorola started in Chicago, Illinois as Galvin Manufacturing Corporation in 1928, with its first product being a battery eliminator. Motorola's handset division recorded a loss of US$1.2 billion in the fourth quarter of 2007. Motorola laid off 3,500 workers in January 2008, followed by a further 4,000 job cuts in June and another 20% cut of its research division a few days later. Its global market share has been on the decline; from 18.4% of the market in 2007 the company had a share of just 6.0% by Q1 2009.

Daewoo Motor arrived in the UK in 1995. At the time, it was the only manufacturer not using traditional dealerships; it owned and operated its own retail network. It was once considered to be near the top 10 motor companies in terms of production. Daewoo Group ran into deep financial trouble in 1998 due to the Asian financial crisis. In 1998, when the economic crisis forced most of the chaebol to cut back, Daewoo brazenly added 14 new firms to its existing 275 subsidiaries, in a year where the group lost a total of 550 billion won ($458 million) on sales of 62 trillion won ($51 billion). By 1999, Daewoo, the second largest conglomerate in South Korea with interests in about 100 countries, went bankrupt, with debts of about 80 billion won ($84.3 million).

It was a automobile division by Ford Motor company. The concept was developed in late 1950s and it was sold during 1958-60. It was a second largest car launch, but never gained much popularity. They did not even make it to the break even point, and reported a losses worth $350 million.

You might also like