Professional Documents
Culture Documents
Conducted across the IDG Enterprise brands: CIO, Computerworld, InfoWorld, ITworld & Network World
Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, March 2012
Survey Method
Collection Number of Questions Online Questionnaire 19 (incl. demographics)
Margin of Error
Audience Base
+/- 2.9%
CIO, Computerworld, InfoWorld, ITworld, and Network World sites and email
Survey Goal
To provide in-depth information about the evolving role and influence of IT decision-makers in todays corporations: - Role of technology decision-makers in the IT purchasing process.
Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, March 2012
METHODOLOGY
RESULTS
CONCLUSION
DEMOGRAPHICS
Evaluate products/services
35%
72%
71%
Executive IT
Mid-Level IT
IT Professionals
Q. In which of the following ways are you involved in the purchase process for IT products and services?
Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, March 2012
METHODOLOGY
RESULTS
CONCLUSION
DEMOGRAPHICS
37% 57% 24% 72% 35% 60% 28% 23% 10% 60% 38%
Evaluate products/services
Q. In which of the following ways are you involved in the purchase process for IT products and services?
Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, March 2012
METHODOLOGY
RESULTS
CONCLUSION
DEMOGRAPHICS
11.5 5
6
2011
2012
1000+ employees
Q. Please estimate the total number of people, on average, involved in influencing major enterprise technology purchases within your organization.
Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, March 2012
METHODOLOGY
RESULTS
CONCLUSION
DEMOGRAPHICS
Avg: 12
1000+ 1% 5%
16%
39%
40%
Avg: 35
Avg: 3 Avg: 7
1000+
6%
44%
30%
16%
4%
None
1-4
5-9
10-24
25+
Q. Considering all elements of your IT operations and infrastructure (including all applications), approximately how many vendors do you currently do business with? AND Q. Among those vendors with whom you currently do business, how many would you consider valued strategic partners (i.e. a strategically important vendor that has gone beyond effective delivery of systems and services to become a consistently responsive, agile, and trusted collaborator in creating value for your organization)?
Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, March 2012
METHODOLOGY
RESULTS
CONCLUSION
DEMOGRAPHICS
<1000 employees
1000+ employees
Q. Considering major enterprise IT purchases, what is the average purchase cycle for a vendor with whom you are already familiar or have experience compared to the purchase cycle for an unfamiliar vendor?
Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, March 2012
METHODOLOGY
RESULTS
CONCLUSION
DEMOGRAPHICS
2 3
74% 69% --
2 3
1 2 3 4
1 5 4
1 5 4
55%
39% 40% 39% -40% 28% 35%
49%
41% 41% 46% 39% 50% 32% 34%
40%
42% 34% 43% 35% 35% 30% 31%
-30% 30% --
23%
24% 15% 14%
Q. Which of the following information sources do you use to keep up-to-date with new technologies and to enhance the knowledge you need to be effective in your role?
Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, March 2012
METHODOLOGY
RESULTS
CONCLUSION
DEMOGRAPHICS
Conclusion
IT management involvement varies at each stage of the purchase process, but IT leads at all stages. IT partners with LOB executives in the decision-making process and are involved in decisions outside of IT purchases. Number of IT influencers within enterprises continues to grow rapidly. IT works with many vendors within typical enterprises but only a handful considered strategic.
Number of information channels continues to increase but top access points remain stable.
Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, March 2012
METHODOLOGY
RESULTS
CONCLUSION
DEMOGRAPHICS
Learn More
To view the full results, please contact Bob Melk, SVP, Group Publisher & CMO of IDG Enterprise at bmelk@idgenterprise.com.
Source: IDG Enterprise Role & influence of the Technology Decision-Maker Study, March 2012
METHODOLOGY
RESULTS
CONCLUSION
DEMOGRAPHICS